Insight
The message of "Merit Taiwan 3D": Legacy begins with knowing yourself.
Every year, Christmas and New Year's Day holidays are the time for movie blockbusters. At the end of 2017, the author was invited by You Ziyan, the founder of Business Week Book Club, to watch the documentary "Merit Taiwan 3D", which is the work of Qu Quen-Li, the chief 3D director of Taiwan who has been awarded with the Creative Arts Award together with director Ang Lee, and the content contains 4 major themes, namely, landscape, ecology, craftsmen and humanities, which record the unique representative beauty of Taiwan and many traditional craftsmen who will soon be forgotten. The film contains four themes: landscape, ecology, craftsmen, and humanities, and records the unique beauty of Taiwan and many of its forgotten traditional craftsmen. Through the 3D effect, the film presents the familiar and unfamiliar elements of Taiwan in a more three-dimensional and refreshing way.
After the screening, Director Qu also talked about his philosophy and the process of filming. He mentioned that "inheritance" was his original intention of using 3D technology to film Taiwan; once when he went to a screening at an elementary school, the schoolchildren said "dolls" when they saw the dolls in the movie, which made him feel the importance and urgency of preserving Taiwan's local cultural and natural assets. The film has made him realize the importance and urgency of preserving Taiwan's local cultural and natural assets. Therefore, over the past ten years, from his own efforts to the sponsorships of various social figures, he has not used the awards for his own personal gain, but rather, he will continue to record and screen the film in various parts of Taiwan, so as to pass down Taiwan's own precious assets to the next generation, and to let more people know about all the beauties of this land.
Yes, it is! Knowing yourself is really important.
Taking the documentary "Merry Taiwan 3D" as an analogy, the author believes that if we consider Taiwan as a brand, director Qu Quen-Li and his team visited various places, recorded interviews, edited the soundtrack, and then screened it in the cinema, which is like the front-end analysis of the brand construction, so that you and I will have a more complete understanding of Taiwan, and will have more recognition and love for Taiwan, so that we will have confidence in handing it down to the next generation. As for how Taiwanese people want to present themselves to the world, it is necessary to assess the external situation, consolidate internal resources, and forge a consensus before moving forward in a concerted effort to build on the past and to shape a better and better Taiwan.
Have you ever had a behavioral trait that others knew about, but you didn't realize? Or have you ever had a potential that others didn't know about and that you didn't know about yourself? In psychology, there is a "Hari Chow" analysis to help people analyze themselves. The two situations mentioned above are the "blind self" and the "unknown self" in this analysis.
(Reference: https://www.managertoday.com.tw/glossary/view/130).
For individuals and enterprises, through self-knowledge, we can narrow down the scope of the blind and unknown self, and release the assets and potentials that match the environment and market, so that the resources we bet on will be more accurate and focused, and produce better resonance effects. Generally speaking, to know oneself is usually through comparison. However, if you only know what you know but not what you don't know, if you see your competitors change their appearance and dance with them, or if you just follow the trend and apply things and images that don't belong to you, you will not be able to effectively convey the core values of your company. For example, in recent years, Taiwan has seen the emergence of stylized churches, painted villages with unauthorized and foreign patterns, and hot springs towns with large Hollywood science fiction movie dolls ......, etc. Although these may be eye-catching for a while, they are not conducive to highlighting one's own qualities and sustainable development in the long run.
Businesses should also recognize themselves and promote their beauty and strength to strengthen their foundation and expand.
We encourage companies to actively and regularly take stock of their existing assets through internal site surveys, in-depth interviews, questionnaires, secondary data collection, etc., to understand the foundation on which their business/brand has built its success, and to assess which resources can be continued, and which ones can be transferred and put to good use, albeit outdated, as they move towards the next milestone. When moving to the next milestone, you will be able to assess which resources can continue to be used, and which ones, though outdated, can be transformed and passed on to the next generation.
The analyzed results and rich historical assets are then presented to internal colleagues in a systematic and structured way, which not only allows the owner and senior colleagues to learn from the past, but also gives new employees the opportunity to see the evolution of the enterprise and the relative integrity of the enterprise in the scope of their daily microscopic duties. With the same foundation of self-understanding, and then work together to reach a consensus on the future development strategy of the enterprise, it will be able to focus on the promotion of its own strengths, so that the inherent beauty and beauty of the world to see.
The documentary "Merit Taiwan 3D" is worthwhile for you and I to set aside some time, even if we are busy, to go to the cinema and put on the 3D glasses to savor it. In addition to the author's unexpected realization of corporate branding, I believe it can also bring multiple feelings and inspirations to the viewers.
Photo credit: Merit Taiwan/Courtesy of Yoshi Goat Films
