Year
2021
Sectors
B2B
Medical
manufacture
Service
Brand Recognition
EXIN
Excellence in Innovation. Going Global
In response to the expanding demand in the global respiratory care market, EXIN, a medical brand, was established in 2016 to develop high-quality medical devices as well as provide healthcare management optimization solutions based on years of accumulated medical device manufacturing expertise.
Build a consistent brand message and image
As EXIN enters the international market, it needs to establish a complete brand foundation and brand identity system, and develop brand management tools to ensure that the brand conveys a consistent message and image across different regions.
Unique Breath Imagery Shaping
EXIN's brand logo design was developed from the dynamic imagery of breathing in and out. The main color of the brand, blue, echoes the type of industry and shows the brand's image of innovation and professionalism; in addition, Pro integrates different product lines through secondary colors to differentiate the product positioning from emergency use to general care, and to make a long-term and comprehensive plan for the brand. The new identification system demonstrates EXIN's rational and professional image and innovative technology in the medical field, and lays a solid foundation for the development of the new brand.
Honorary Awards
2019 Indigo Design Design Award (Netherlands) - Silver Award (Branding)
"Legacy and innovation have always been the beliefs we strive to uphold, and the establishment of EXIN can be described as a combination of these two beliefs," he said.
EXIN Branding Program Manager
