Year
2019
Sectors
B2B
Medical
manufacture
Service
brand strategy
Brand Recognition
Excelsius.
Precise brand identity and strategy
Akshar is one of the few cases of Taiwan's new high-end medical material brands that have successfully risen to international prominence. Akshar is mainly engaged in the design and development of medical equipment, production and manufacturing, sales and service, and organizes medical and engineering integration teams to develop top-notch medical equipment for eye surgery, making use of its many years of accumulated experience and resources in technology and marketing.
Precise brand identity and strategy
As an innovative medical material brand in Taiwan, Exia and Pro collaborated to optimize its original logo, hoping to build a precise brand image and strategy to express the positive and professional brand identity with emphasis on technology, and to highlight Exia's brand differentiation.
Elegant style in the form of light beams.
Pro focuses on the two qualities of ”precision” and “reliability” of Exia, using "eye" as the main design element and soft lines to show the elegance it promotes. As the product is mainly positioned for ophthalmologic surgery, the imagery of a beam of light across the knife is incorporated into it in the form of "E" & "X" letters to express the spirit of precision and accuracy in the brand's products. The letters "E" and "X" are used to express the spirit of precision and accuracy of the brand's products.
