Year
2023
Sectors
B2C
Medical
Service
Re-branding
Brand Design
Business Model
DC Cambo Clinic
Your health, your family's health.
The new identity disassembles and reorganizes the D and C in the original logo as a brand-assisting graphic, presenting a modern, simple, and clear visual style that is also highly recognizable. The new supporting image symbolizes the close connection between Clinique and its customers, expresses the image of working together with customers as a reliable partner, and echoes Clinique's friendly and companionable service and people-oriented spirit, as well as the new brand strategy.
Preventive Medicine Pioneers Brand Innovation, Defining Quality Service and Voice
At the beginning of the project, we conducted a business inventory based on a series of complete front-end analysis steps, supplemented by product lifecycle theory and cross-gap theory, and found that the client was facing a rapid change in industry stage.
Therefore, we strive to cross the industrial stage gap and gain a firm foothold in the new market through brand rebuilding, in order to expand the source of customers, thus achieving rapid expansion, increasing revenue and sustainable growth, and grasping the industry's right to speak, in order to prepare for the next stage of industrial transformation.
Recognition Image Upgrade, Become Your Health Supporter
The new identity disassembles and reorganizes the D and C in the original logo as a brand-assisting graphic, presenting a modern, simple, and clear visual style that is also highly recognizable.
The new supporting image symbolizes the close connection between H&B Clinic and its clients, expressing the image of a joint and reliable partnership with clients, echoing H&B Clinic's intimate companionate service and people-oriented spirit, as well as the new branding strategy.
Showcasing a wide range of services and creating a blueprint for a healthy and happy life together with you.
In addition to the supporting graphics, Puro also designed the theme illustration for Combi Clinic, which shows the cardiovascular, genetic, and liver intentions, skillfully encompassing Combi Clinic's diversified services and outlining the blueprint for a healthy and happy life.
The extensive use of illustrations in the space and brand applications weakens the solemnity of the medical field and creates a comfortable and relaxing atmosphere for customers, as well as a friendly and sensual brand personality, creating a differentiated competitive advantage.
