Upgrading the brand to keep up with the times, linking up the delicious memories of every generation.
Established in 2001, Siti Steak has been accompanying Taiwanese consumers for more than 20 years. In recent years, it has been found that although the original customer base is still solid, there is a gradual break in the customer base coming into the store, and the lack of freshness in the hearts of young consumers is gradually losing its leading position in the market.
Through this project, we hope to reorganize the brand's assets, refurbish the strategy and communication materials, and create a fresh and trendy look that is different from the previous one, which truly reflects the brand's momentum and determination to keep up with the times.