Visiting

Despite the lack of male-specific care products on the market in the past, HODRMEN started with a male cleanser and combined the founder's own medical background to develop a series of cleansing and care products suitable for men's skin texture in the Asian tropics. In just a few years since its establishment, HODRMEN has attracted young consumers with its lively brand communication strategy and image, generating sales of more than $10 million per year. In addition to capturing the Taiwan market, HODRMEN has also expanded into Southeast Asia, aiming to become the No. 1 men's skincare brand in Asia.

There are countless companies in Taiwan that have gone global, but few of them have been listed in Interbrand's ranking of the world's best brands over the years. In fact, Taiwan is rich in manufacturing, healthcare and service industries, and there are many invisible champions with hidden strengths, but only a few are willing to develop their brands. Perhaps what Interbrand would like to remind Taiwanese enterprises is that we should understand that it is time to change from "industry globalization" to "brand globalization", in which brand building and management have become a major issue for enterprises without delay.

In addition to adapting to the market climate, brands need to have the empathy to understand different cultures and design marketing activities and products that resonate with local consumers. How to make them "understand, listen and get used to" and then captivate their hearts? There are five key design elements that make brands and markets truly compatible.

FLUXTEK is a global water purifier brand from Taiwan. Founded in 2000, FLUXTEK is engaged in the production, manufacturing and sales of water purification equipment and various filter consumables, and provides customers with various products and spare parts for water purification equipment, with a marketing network spanning over 25 countries, including Spain, the United Kingdom, the Middle East, Japan, and South-East Asia, and is a leading brand in emerging markets, such as Turkey.

頂級羽絨服品牌Moncler、Canada goose的羽絨原料，其實來自台灣老字號羽絨大廠 — 合隆毛廠。各大國際精品名牌如BURBERRY、COACH等出產的羽絨衣，也都是合隆合作的客戶！清光緒34年起源於台北大稻埕，已有百年歷史的合隆毛廠，是亞洲歷史最悠久的羽絨製造代工廠，目前羽絨原料產量占全球1/6；而在日本，合隆株式會社的市占率也超過一半以上，說是台灣之光，絕對一點也不為過。

Walking into zero zero urban environmental protection store, blue and green logo, simple and fresh lines, bright and clean space, just like the most popular cultural and creative store, until the neighboring mothers and mothers, with all kinds of recyclables into the classification weighing, people realize that this is a resource recycling station!

For a family business with an established customer base and revenue, it was a challenge to optimize the brand and aim for international expansion. 25 years ago, the company started from the Fool's Farm in Shamkeng, and this year, under the strong encouragement of the company's second-generation brand director, Huang Yongchun, the company is carrying out a great evolution of the brand and the family business under the name of "primona Dreamy Chicken".

Process普羅品牌創辦人Martin Kessler認為「不論是大公司還是小企業，打造品牌的方法其實是一樣的。」而Process普羅品牌執行長Markus Gut也指出：「品牌不是只有商標，它是一棵樹，樹根是分析，樹幹是內容，樹冠則是顧客體驗，若缺少了任何一項元素，品牌會變的如何呢？」而當企業在打造品牌時，又有什麼原則是需要注意的呢？

Are customers coming to us because our products are of good quality and other customers are not interested? The management has more important things to do than branding, so brand management is only for the marketing department? Process is honored to be hosted by the Taiwan Machine Tool & Component Association for the "How Branding Can Increase Business Value" course, which provided answers to the questions of the business owners and managers in the meeting.

Spectrum's General Manager, Mr. Cheng Chih-Hang, discusses corporate succession and transformation: "Hardening the company's unique strengths and values is expected to become an important driving force for industry development in the future.