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With more than 50 years of experience in Taiwan, Dai-i Pumps has been a leading brand in the water pump industry. Three years ago, Dai-i Pumps began its global expansion by collaborating with Pro to carry out a brand optimization project. This year, WALRUS has won the first international brand award, the K-DESIGN AWARD, with "Better life through innovation, injecting innovation, welling up the good" as the core of the brand, and the design utilizes the flow of the ocean as a supplementary graphic, transforming the flow of water full of power into the visual image of the brand, symbolizing that the WALRUS pumps are like water pumps. WALRUS pumps, like the ocean current, will continue to promote a better life with strength, and it also embodies the determination of global deployment.

台灣十大設計作品，是《動腦》編輯部精選出過去一年以來的優秀設計作品，今年，Process 普羅品牌 協助COMMEET 進行品牌建構與設計，再次獲此殊榮。

普羅成員相繼受邀參與瑞士ADC Awards與ASIA BRAND PRIZE亞洲設計獎評審工作，也透過這難得的機會分享普羅多年來的品牌建構經驗，一同為東西方設計串連全新的能量。

「iF WORLD DESIGN INDEX 2017 – 2021」公布的名單中，Process普羅品牌，分別獲選為「TOP 25 Branding 2017 – 2021」和「TOP 100 Design Studios 2017 – 2021」兩大殊榮。

REBRAND 100® is the world's only authoritative award in the field of rebranding. Recently announced the "2020 Global Top 100 Rebranding" award list, Process is the only brand management company in Taiwan to receive this award, and the domestic brand project HODRMEN and primona Dream Chicken were both honored with the Distinction Award, which is also the top 40 standard works among the top 100 brands.

根據Young & Rubicam所提出的BAV品牌資產評估模型，以消費者對品牌的認知度為橫軸，品牌強度為縱軸，將企業品牌發展分成四種類：分別為新品 牌、利基品牌、品牌領導者與品牌老化。 本文將針對利基企業品牌，以要素品牌、代工轉品牌以及B2B轉型B2C之企業類型，輔以國際知名企業GORE-TEX、國內案例鼎基、寶熊漁具以及中衛醫材為例，探討不同類型的潛力企業品牌發展與突圍之路，希望能提供台灣更多企業，借鏡成功案例。

Chengdu, an up-and-coming city with a strong design force, is unleashing its potential with the implementation of China's “One Belt, One Road” policy. Therefore, in the fall of 2019, with the grand launch and invitation of the iF Design Center, Process Pro, will explore the city and prepare for the dynamic changes ahead.

In August of this year, Process Pro Brand Switzerland promoted EPILEDS YEH to the position of Chief Designer, responsible for leading the design team of the Taiwan office and linking up with the strategy consultant and marketing team to achieve synergy, in order to realize the vision of internationalization of the Asian brands for the clients.

News 108 年品牌台灣發展計畫－輔導申請啟動 申請日期：即日起～2019/4/3 由經濟部工業局推動第二