Year
1999
Sectors
B2C
financial
Service
Re-branding
Brand design
Business Model
Bank of Taiwan
Great Deal, Great Life!
Bank of Taiwan is the first bank in Taiwan and one of the three largest state-run banks in the world, with 185 branches worldwide and the largest net worth, total assets, and balance of deposits of any bank in Taiwan. Bank of Taiwan's business philosophy of integrity, caring, efficiency, and stability has earned it a strong brand value and position in the financial market, representing a "lifelong partner".
A universal bank with a century-long legacy that keeps pace with the times and focuses on the needs of its customers.
In order to embrace the digital wave, Bank of Taiwan, based on its rich service content and customer-centered approach, has been actively "re-inventing its brand" in order to move towards a new digital realm of contemporary significance, and continue to gain the public's high level of trust in the Bank of Taiwan.
A new look at the depths of the world's most important events
Therefore, Prosperity assisted the Bank of Taiwan in launching a digital brand image study and design specification project, aiming to convey the Bank of Taiwan's corporate philosophy and spiritual culture, to effectively promote its digital financial business and to enhance its overall corporate image, so as to create a consistent and high degree of brand identity and user experience both internally and externally.
By exploring the needs of target segments, we will be able to gain a deeper understanding of customer needs and customer experience journeys, and focus on corporate strengths, which will serve as a factual basis for subsequent brand optimization.
Through strategy workshops, we assisted the client project team to identify the strategic foundation of brand value proposition, personality, positioning, etc. in a "co-creation" approach, and developed digital service communication taglines to lay a solid foundation for the brand.
Continuing the original brand value and injecting new digital energy into it.
Without altering the original logo, Pro has explored the history and culture of the brand with the Bank of Taiwan team, and has also clarified the principles and methods of future application, defining the style, supporting graphics, colors, icons, illustrations, fonts, and other identifying elements, to increase the convenience of use and ease of management.
At the same time, based on the optimal adaptability of the identification elements in the digital environment, we extended the design of the dynamic logo and the identification system of each of its services, and developed a coherent and richly varied brand design system specification.
Finance for a Better Life
The logo design utilizes the intersection of the rounded arcs of the Bank of Taiwan, which not only symbolizes the power of roundness and tolerance, but also reinforces the modern sense of simplicity and shows the image of the Bank of Taiwan's classic heritage. Because of the financial transformation, the richness and abundance welcome the excitement in life.
Providing comprehensive financial services from the customer's perspective
Bank of Taiwan focuses on providing more proactive and customized online and offline financial services, intelligently connecting people and providing the most convenient and considerate financial products. The new image focuses on products that make customers feel secure and trustworthy in a variety of applications, making it a lifelong financial service provider that accompanies them all the way to a better life.
Build an efficient and flexible illustration system.
Taking into account the Bank of Taiwan's rich and diverse marketing needs, ProTeam created a system of character and object elements, and defined illustration and color principles, so that both internal and external parties could quickly understand how to implement and execute the system, and could effectively disassemble and reassemble the system in the face of different needs.
At the same time, the Bank of Taiwan developed the basic performance of the illustrations of the Bank of Taiwan employees' dress and apparel to achieve brand management consistency and recognition.
