Year
2024
Sectors
B2B
science and technology
Service
Re-branding
Brand design
Business Model
AAEON
Always Agile, Always Ahead.
Founded in 1992, Advantech is a leading global provider of IoT and AI edge computing solutions, specializing in the development and manufacturing of embedded systems, industrial control devices and smart applications.
AAEON Technology
Based on three core strengths - "R&D Innovation" to lead the industry, "Highly Customized Service" to meet diversified needs, and "Stringent Quality Control" to ensure product stability, Advantech provides one-stop service from conception to after-sales maintenance to create efficient and reliable solutions for customers.
Currently, Advantech is actively expanding its global market through innovative applications such as AI edge computing, smart city, smart retail and smart manufacturing, and continues to lead the future development of the smart industry.
AAEON Advantech, the Flexible and Intelligent Innovation Partner
Embracing the AI Computing Era with Brand Upgrade. Founded more than 30 years ago, Advantech, with years of technology accumulation, has gained a strong foothold in the Internet of Things (IoT) solutions, Artificial Intelligence (AI) and Edge Computing (EC) hardware and embedded platform markets. However, with the advent of the AI era, brand strategy and identity presentation have yet to demonstrate its innovative strengths and market advantages.
With the counseling from ProTech, Advantech has clarified its brand strategy and integrated its identification system, hoping to lead the trend of AI edge computing and create a new brand positioning of "Agile and Flexible Intelligent Innovation Partner". In the future, Advantech will take "Agile" as the core, combine it with a more modern brand identity to create a differentiated image, and enhance brand consistency and interactions through systematic management to continue to expand its territory in the market.
Linking Strategy and Identity Design for a New Era of Branding
The brand design concept revolves around agility and speed - two core competitive advantages. The logo adopts a gradual line design to emphasize the sense of speed and express the brand's ability to respond quickly in the market. The secondary graphic was created from the shape of the logo, subtly echoing the brand name and slogan. The double symbolism of Double A not only reflects the brand name, but also echoes the brand strategy.
The overall design highlights the brand's friendly and professional personality through modern, minimalist design elements and bright graphic styles, while ensuring the brand's recognizability and practicality. The brand identity system is designed with ease-of-use in mind, so that it can efficiently maintain brand consistency and enhance management and application convenience, regardless of whether it is applied in digital or physical media.
