Year
2021
Sectors
B2C
Medical
Service
brand strategy
brand naming
Brand Recognition
Iconography
TOLOKAH
EMPOWER YOUR HIGHEST
TORAKO is a height enhancement teaching system specially designed for teenagers and adults to help people establish a basic understanding of physical and psychological science, so that adults and the next generation of children can return to the original purpose of development, and through scientific and simple conditioning and training to increase their height, see their own true and beautiful original appearance, and reveal their natural self-confidence.
TORAKO is a height enhancement teaching system for teenagers and adults, helping people to establish a basic understanding of physical and psychological science, so that adults and the next generation of children can return to the original purpose of development, and through scientific and simple conditioning and training, to increase their height, see their own true beauty of the original appearance, and reveal their natural self-confidence.
Reversing Stereotypes and Strengthening the Foundation of Trust
The Tourette's original brand faced three challenges. Firstly, as there are many height enhancement products and services available in the market, there was a need to differentiate and increase the trust of the target audience for such services. Secondly, the original English brand name "TALLER GROWTH" was not recognizable in terms of trademark rights and could not be used exclusively and asserted as a word mark, thus the trademark could not be fully protected. Thirdly, although the brand identity has been established and attempts to show professionalism and friendly services, it is still not clear enough and needs to be strengthened.
Laying the groundwork for a brand strategy to develop naming
Pro has planned a complete re-branding program for Tolokoh, based on a front-end internal and external analysis of the brand and the foundation of the proposed brand strategy, to develop the brand name "TOLOKAH" in English. "Lokah" means "blessing" in Sanskrit and "cheer, encourage" in Thai, which also represents the brand's strong and powerful power of blessing. The concept of naming is in line with the spirit and meaning of the brand, and ensures trademark protection. Kinetics.
Realization of ideals, creation of heights
In the brand identity design, the logo uses an organic structure that wraps around and upwards, and integrates with the initial letter T to show its continuous upliftment, and with the visual effect of the dynamic logo and the jumping images of the characters, the overall design expression conveys that TALL is not only to increase the customer's height, but also to expand the breadth of the mind, and ultimately to open up unlimited possibilities through the overall enhancement of the body, mind, and spirit. In order to increase the convenience of use and ease of management, and then extended to the brand and marketing production design, as a benchmark for future brand management and implementation.
Communication Icon Design
Based on the content of the consulting services provided by LEGO, the Pro team transformed complex information into a concise and emotional way of presenting the communication message, continuing the foundation of the brand's gradient color, and drawing it into an icon. We have also widely used the brand's logo in marketing products, including websites, brochures, brand presentations, and so on. At the same time, we use the grid system and visual standards as the basis for drawing icons for future development.
