Year
2023
Sectors
B2B
manufacture
Service
brand strategy
Brand Design
Brand Recognition
Synmerit Mitsubishi Pumps
Power For Real Power For Real
Founded in 1976, Sankin Pumps is a professional fluid machinery equipment manufacturer in Taiwan, specializing in the research, development, manufacturing and sales of high precision industrial pumps, with the electronics, petrochemical and chemical industries as the main markets. In 1995, Sankin Pumps became the first pump manufacturer in Taiwan to pass the ISO Quality Assurance Certification, and its quality management is ahead of the industry.
Re-establishment of the brand to stabilize the international market
Founded in 1976, Sankin Pumps is a professional fluid machinery equipment manufacturer in Taiwan, specializing in the research, development, manufacturing and sales of high precision industrial pumps, with the electronics, petrochemical and chemical industries as the main markets. In 1995, Sankin Pumps became the first pump manufacturer in Taiwan to pass the ISO Quality Assurance Certification, and its quality management is ahead of the industry.
Although Sanjin enjoys a high reputation in the industry, the brand recognition of customers is rather vague due to word-of-mouth marketing in the early days. It is hoped that through the re-branding exercise, Sanjin's high-quality products with high competitiveness will become more widely known, and the brand optimization will also bring new opportunities for overseas development.
Transmitting real power, transforming a better future
Prosperity created a complete brand building project for Sanjin, from brand strategy to brand identity system, examining and giving professional advice one by one, including interviews with existing customers, analysis of competitors and benchmarks, and organizing workshops on brand strategy and communication strategy, inviting internal staffs from top to bottom and from different levels to work together to formulate the brand strategy, so as to consolidate the consensus of the enterprise and the identification of the brand by the staffs, and to adjust the English name in response to the communication needs of the international market. In addition, we also adjusted the English name of our brand to meet the communication needs of the international market. Based on the brand strategy, Sanjin's new brand identity image retains Sanjin's old identity colors and circular arc shape, and incorporates the image of rotating pump blades, with two fan blades corresponding to the real and imaginary to form an “S” shape, echoing the brand's English name, Synmerit. the logo design and brand identity expresses the image of whirlpool, symbolizing that Sanjin Pumps provides forward-looking products and services. The logo design and brand identity represent the image of whirlpool, which symbolizes that Synmerit provides forward-looking innovative technologies and comprehensive pumping solutions for the industry, and promotes the development of the industry and people's daily life.
Visual Identity Boutique to Differentiate Your Brand in the B2B Marketplace
Before assisting Synmerit to develop brand identity and design applications, Prosperity discussed with the core team the existing brand pain points and future vision, and developed offline and online brand identity application development plans.
Based on this premise, Pro has developed two sets of auxiliary graphics with different color schemes for Sankin Pumps. Through the three-dimensional presentation of the logo, it shows the texture of fluid and metal, and has planned a simple and strict text and layout system to emphasize that Sankin's products are like fine products with precise manufacturing processes, which demonstrates an exquisite visual feeling different from other pump brands, and makes the brand stand out from other pump brands.
Connecting application industries and corporate visions to convey brand values
In response to the demand for exhibitions and digital exposure, Pro's brand image video is based on the theme of "The Power of Invisibility", and through a more emotional video script narrative, it breaks away from the traditional B2B manufacturing industry's communication strategy of only communicating functionality and technology. In addition to communicating with potential customers of Sankin about industrial solutions, it also conveys a higher level of brand mission and vision.
Designed by Rainbow Advertising.
