Year
2024
Sectors
B2C
Medical
Service
brand strategy
Brand Design
Brand Consultation
Calmport Group
Jolly For Good
Founded in 1999, Combi Group has been deeply cultivating in the health industry for more than 20 years. The Group operates multiple brands under its umbrella, and provides a full range of customized and integrated services covering four major categories: preventive medicine, medical beauty, massage and health care, and senior housing, making it one of the most influential healthcare groups in Taiwan.
Connecting the Group's sub-brands to create a multi-faceted healthcare platform
Although Cambo Group's sub-brands are highly recognized in China, in the early days, most of them were operated independently. This time, we hope to build a group brand to link up its sub-brands, integrate resources, and maximize the synergy, so that we can provide people-oriented, customer-oriented and comprehensive services, and stabilize our position as a leader in the major healthcare industry.
Amplify the idea of happiness and redefine the health industry.
Through brand diagnostic analysis and brand strategy workshops, Prosperity has created and extracted the core essence of "Jolly" with its clients and further optimized the Group's brand name in English to strengthen the Group's unique value proposition of committing to bringing people all-around wellness in body, mind and spirit through its services; and internally, it expects its internal colleagues to develop a sense of passion and mission in their work, so as to lay a solid foundation for the expansion and development of the Group's brand. We hope that internally, our colleagues will develop a passion for their work and a sense of mission, laying a solid foundation for the expansion and development of our brand.
Comprehensive care for a happy life
Unlike other healthcare brands in the market that only emphasize on professionalism and functionality, Cambo Group presents a more intimate, warm, inclusive and humanized brand image. The logo is made up of color rings in the shape of a heart, which conveys the brand's genuine concern for customers' needs and its people-oriented spirit.
The visual image of Cambo Group is based on the imagery of "cycle of life" and "encompassing", allowing the Group's image to encompass the full range of services provided by its sub-brands, and demonstrating the determination to enable everyone to live a beautiful life of joy and happiness.
Internalizing the Group's core values to build a happy employer brand
Based on Cambo Group's brand motto "Jolly", Prosperity developed "Join Us, Jolly Plus!" as the brand's employer brand slogan for external recruitment, and extended the concept to the Group's and its sub-brands' employer brand recruitment vision, in the hope of using the Group's power to endorse its sub-brands, and attracting potential talents who recognize the Group's values.
