First-class financial advice and solutions ­– throughout Switzerland and worldwide.

UBS is one of the world’s leading banks and, also thanks to its professional and far-sighted brand management, is regarded as a flagship in the financial world.

We have been UBS’s global lead agency for brand design for over 20 years. Among other activities in this function, we executed the annual UBS Brand Spotlight, the annual assessment of agency work worldwide.

UBS Rebrand

In 2015, our team was responsible for the entire UBS redesign: the visual language, colors, typography and layout were assessed, redesigned and aligned to digital tasks. The goal: UBS presents itself as a modern, clear and approachable bank with a client-oriented and differentiated approach. Previously as lead agency, we facilitated the redesign in 2010, as well as the gradual introduction of the single-brand strategy and the establishment of a globally uniform corporate design, starting in 2003.

Since 2000, our team has conceived and realized internal and external communication measures and media for many UBS businesses and has developed and conducted internal training and workshops on branding and brand design topics.

Tone of voice

Our team was involved from the start in the development of a new tone of voice for UBS – resulting in clear, modern and human communication at all touch points.

Furthermore: the agency developed the design of various UBS sponsorship engagements: UBS Art Basel, UBS Guggenheim, Qin Exhibition, UBS Formula 1, UBS Hong Kong Open, UEFA Euro2008.

In this project applied competences:

Brand identity

Brand structure

Naming, claiming

Brand design

Communication concept

Digital media

Print media

Signage

Internal branding

Employer branding

Brand guidelines

Brand training

Do you find this project exciting?
Would you like to know more?
Armin.Niederberger@
process-group.com

Creative Director, Partner, Zürich
+41 44 224 49 53