From local to global

PRORIL (formerly Fangcheng) is a local Taiwanese corporate, which specializes in the manufacture and production of submersible pumps. In the past, PRORIL focused on OEM production, and its technology was positively recognized by customers, and it was contracted for many world-renowned pump brands.

Challenge of brand globalization

Although PRORIL is stable and profitable, it still hopes to develop its brand and transform from an original equipment manufacturer (OEM) to an original design manufacturer (ODM). To accumulate brand value and make the company sustainable.

Highly consistent brand image

The first step for the Process team was to establish a new brand strategy. Then came the new company name and product-naming system. “PRORIL” is a combination of the English words “professional” and “reliable”.

Based on the brand identity system, we use it to develop a series of implementation and build a complete brand identity and image. Process further assists PRORIL in developing product design and apply new brand identity design and spirit into the product, giving PRORIL a highly consistent brand image and design language.




Good Design 2017 (G-mark), K-Design Award 2017 (Bronze Winner), iF Design Award 2017 (Winner), Golden Pin 2015 (Winner)

“This work is a benchmark for the visualization of traditional industry brands.”

Good Design Award Jury


“Through the guidance of Process, we identify our corporate's DNA and build a brand that conforms to our corporate spirit, and gradually develop our company's identification and reach the consensus.”

Will Wu, Vice General Manager PRORIL

In this project applied competences:

Brand strategy

Brand positioning


Customer journey analysis

Brand Story

Corporate design

Product design

Packaging design

Editorial design

Website design

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