Process with «Al Mulinetto» at Grafik Schweiz 18
This weekend we are exhibiting our «Al Mulinetto» poster series at Grafik Schweiz 18. In addition, our CEO Markus Gut will give a lecture on the topic: «Asia first: How WeChat disrupts advertising»
The small Ticino winery «Al Mulinetto» produces a multiple award-winning Grappa and a Nocino. A zebra adorns the grappa label and a rhinoceros is depicted on the Nocino label.
To do justice to the campaign slogan «The Fine Art of Drinking» we have given artists, illustrators and typographers the opportunity to design posters. The result is very different, artistic works that have already won various design awards and have been included in the collection by the Museum für Gestaltung Zürich. The art project will be continued, other artists are already working on new posters.