Facelift for the mother of all fairs
muba in Basel is the largest and oldest public fair in Switzerland. After the 100th fair in 2016, it was time for muba to open a new chapter. With a new image and an adapted range of products, the brand was strengthened and geared to the changed needs and demands of trade fair visitors.
For the 101st edition of muba in 2017, the agency developed a lively appearance that can be flexibly applied.