Year
2018
Sectors
B2C
Consumption
Service
Brand Recognition
zero zero
Zero Waste to Full Cycle
zero zero is a multi-functional online platform created by Taiwan's Dafeng Environmental Technology Co., Ltd. that integrates a variety of recycling services, not only providing enterprises with perfect resource recycling solutions, but also providing household recycling services, bringing consumers the most convenient living functions and striving to achieve a zero-waste friendly environment.
Reversing Stereotypes
In response to the rising trend of the Internet of Things, zero zero is looking forward to linking actual actions with digital means, leading consumers to join the environmental friendly movement in the simplest way, and at the same time, communicating with the public through the brand personality of convenience, friendliness, and fun, in order to reverse the stereotype that recycling is a little bit boring for the general public.
Create a distinctive identity with brand flexibility
Puro uses two bright green colors as the brand's identifying colors, and presents the shape of its logo with a smiling curve, symbolizing the brand's character of being friendly to the environment and human beings. In addition, in order to increase the brand's lively personality and fun to use, a series of consistent design application elements have been extended with the design principles of diversity, flexibility and recycling.
Honorary Awards
2018 Red Dot Communication Design Award - Winner, 2018 iF Design Design Award, 2018 Asia Design Award - Winner, 2017 Korea K-Design Design Award - Silver, 2018 Taiwan Design BEST 100 (Shopping Design)
"Pro has made recycling younger and more fun."
Senior Manager, zero zero - Lai Wang Wei
