Year
2022
Sectors
B2C
Consumption
Service
Re-branding
Brand design
Business Model
WeMo Scooter
We Share, Move On!
Launched in 2016, WeMo Scooter is the first smart electric scooter in Taiwan to provide 24-hour real-time rental service without any specific rental or return location, and is determined to create a new transportation experience of renting instead of buying. With nearly one million rides per month, WeMo Scooter continues to take the lead in the market, and is committed to building Taiwan into a top country for smart green transportation.
Brand Upgrade, Opening the Imagination of Life Experience
Process Pro has carried out a brand identity reengineering project for WeMo, taking "colorful minimalist style" as the visual tone, transforming the logo text into geometric visual symbols, and applying dynamic identity design performance to create a series of Icon icons and visual shapes through the application of variable arrangement and combination, not only to show WeMo's lively and friendly brand personality, but also to emphasize the application of online and offline communication and integration, aiming to convey a more diversified and comfortable living experience to users. In addition to demonstrating WeMo's lively and friendly brand personality, it also emphasizes on-line and off-line communication and integrated application, aiming to convey a more diversified and comfortable living experience to users. At the same time, the brand identity system, design applications (including office supplies, car stickers, helmets, videos, etc.) and the brand specification manual are further developed to create a new level of brand identity and user experience from the inside out.
Dynamic and vibrant video design, showing the brand's new style and attitude.
In order to help WeMo clearly communicate its brand image and service content, the slogan "We Share, Move On!" was refined to serve as the main message of the video, which also conveys the brand and industry characteristics, as well as WeMo's exclusive service content. The video is designed to be close to the young users of Generation Z. Process Pro's dynamic visual graphics and rich color combinations, along with relaxing, fast-paced music, allow for a more diversified imagination of the cycling life, and also develop a new style and attitude for the brand.
