News
Congratulations! Pro Helps Oi Branding Project Receive 2022 K-DESIGN AWARD Recognition
With more than 50 years of experience in Taiwan, Dai-i Pumps has been a leading brand in the water pump industry. Three years ago, Dai-i Pumps began its global expansion by collaborating with Pro to carry out a brand optimization project. This year, WALRUS has won the first international brand award, the K-DESIGN AWARD, with "Better life through innovation, injecting innovation, welling up the good" as the core of the brand, and the design utilizes the flow of the ocean as a supplementary graphic, transforming the flow of water full of power into the visual image of the brand, symbolizing that the WALRUS pumps are like water pumps. WALRUS pumps, like the ocean current, will continue to promote a better life with strength, and it also embodies the determination of global deployment.
Tap me.See more project descriptions!
Process has been recognized by K-DESIGN since 2017. We believe that good branding and design management comes from a deep understanding of the target audience, and through co-creation with our business partners, not only do we gain recognition from the judges, but we also ensure that the brand will ultimately increase its business value. Below are some of the winning entries over the years. Let's take a look at them again and be inspired by their ingenuity!
ZERO ZERO ︱ 2017 Award Winners
zero zero is a multi-functional online platform created by Taiwan's Dafeng Environmental Technology Co., Ltd. that integrates a variety of recycling services, not only providing enterprises with perfect resource recycling solutions, but also providing household recycling services, bringing consumers the most convenient living functions and striving to achieve a zero-waste friendly environment.
Puro uses two bright green colors as the brand's identifying colors, and presents the shape of its logo with a smiling curve, symbolizing the brand's character of being friendly to the environment and human beings. In addition, in order to increase the brand's lively personality and fun to use, a series of consistent design application elements have been extended with the design principles of diversity, flexibility and recycling.
Tap me.See more project descriptions!
PRORIL Fangsheng E&M ︱ 2017 Award Winners
PRORIL is a local enterprise in Kaohsiung, Taiwan, specializing in the manufacture and production of submersible pumps. Previously, it has specialized in OEM production, and the world's famous pump brands are all its customers, and its technology is well recognized.
Proril assisted Fong Seng E&E to develop its own brand, and renamed the brand ”Proril” based on the two qualities of Professional and Reliable. In terms of corporate identity design, we took the bright sun and blue sky of Kaohsiung to create a solid and prominent logo design in blue and orange, which has been used in a series of product development to establish a consistent brand image.
Tap me.See more project descriptions!
Primona Dream Chicken ︱ 2018 Award Winners
primona Dream Chicken is committed to producing top quality and natural chicken essence and meat, and to providing customers with the ultimate service experience. primona Dream Chicken is required by department stores to have a brand identity in order to be sold on the shelves, so it carried out a brand design, and registered trademarks both at home and abroad, and has been heading towards the road of branding since then. After years of operation, "primona Dream Chicken" has gained a firm foothold and is planning to enter the international market.
In 2018, PRUDENTIAL assisted in the re-branding project of primona, with the goal of "providing customers with the most ultimate service experience", and also considering the use level and the future development and utilization of the brand, so from the brand identity design, packaging, store space to the service process are all carefully designed and arranged. By allowing customers to focus more on their service experience and products, the re-branding project will allow primona to become an epochal leader in the chicken essence brand.
Tap me.See more project descriptions!
Hodrmen Men's Research Center ︱ 2019 Award Winners
HODRMEN was founded in 2015, targeting the needs of men's skin care and aiming to become the No. 1 men's care brand in Asia, not only in Taiwan, but also in Southeast Asia. HODRMEN's warm, friendly, and sincere attitude, the use of lively thinking and a variety of channels, the correct and professional knowledge of the maintenance of the customer, leading customers to easily master the state of the skin, the transformation of the real me and connect with people real. We guide our customers to easily master the condition of their skin, transform and realize their true selves, and connect with people.
ProcessPro assists HODRMEN® in front-end analysis, brand foundation strategy, brand identity strategy, brand design application, and brand management. Finally, with the value proposition of "Specializing in men's skin care solutions for Asian subtropical climates, the perfect partner to help them confidently master their true charisma," Process put forward the brand slogan "Men's Research Specialist for Real Change" as a commitment to the consumers, and a new brand identity to bring in a brand new feeling.
Tap me.See more project descriptions!
About K-Design Award
K-Design is a world-class design award focusing on Korea and one of the three major design awards in Asia. The K-Design Award breaks down the simplicity and complexity of the form, but rather, it actually applies creative potential, outstanding ideas, uniqueness and great design to products and ideas, giving real value to the design.
This year's 2022 K-Design Awards received 1,903 entries from 24 countries around the world. A panel of 25 judges from 7 countries, including Professor Ken Nah of Hongik University (chairman of the judging panel), selected 14% outstanding entries as winners! We are very pleased that the branding project of Dai-Ichi Pumps, which is assisted by Process Pro Brand, has been recognized by the jury.