Year
2015
Sectors
B2C
financial
Service
Brand Recognition
brand strategy
rebranding
UBS
Premium Financial Solutions
UBS is one of the world's leading banks and is recognized as a benchmark in the financial world for its professional and forward-looking brand management.
For more than 20 years, we have been the leading global brand design agency for UBS, and in addition to that, we assist with UBS's annual brand review and brand equity assessment.
UBS UBS Rebranding
In 2015, our team was responsible for the overall identity of UBS, where visual language, colors, fonts and layouts were evaluated, redesigned and aligned with the digital mandate. UBS aims to establish itself as a modern, customer-oriented, differentiated bank that is clear and approachable. As the lead agency for UBS, not only have we successfully implemented the new look since 2010, but we have also helped UBS create a single brand strategy and a globally consistent corporate brand design since 2003.
Since 2000, we have assisted UBS with numerous business initiatives, built internal and external brand communication tools and social media, and organized many in-house trainings and seminars on brand strategy and brand design-related topics.
Brand Communication Tone
From the beginning, our team thought about creating a new tone of voice for UBS to help them achieve clear, modern and humanized communication across all touch points.
In addition, we also assisted in the development of the identity design for various UBS-sponsored events, including: UBS Art Basel, Guggenheim Museum UBS Global Art Action Map, Terracotta Warriors Exhibition, UBS Formula 1 World Championship, UBS Hong Kong Open Golf Tournament, and UEFA European Football Championships 2008.
