Year
2024
Sectors
B2B
science and technology
manufacture
Service
Brand strategy
Brand design
Brand Recognition
Image movie
Trusta by ADATA
Together, Empowering Tomorrow
Since its establishment in 2001, AVerMedia has been focusing on memory and storage technologies, specializing in the DRAM and NAND fields, and continuing to introduce industry-leading products with the spirit of "Innovating the future".
With the advent of AI and cloud era, enterprises are facing multiple challenges of high-speed computing, flexible expansion and data security. AVerMedia has launched a new brand, TRUSTA, which is specially designed to create efficient, stable and flexible storage solutions for servers and data centers, and help enterprises to meet the smart future.
Building a New Brand to Respond to Enterprise Computing Challenges in the Age of AI
AVerMedia has the technical capability to integrate DRAM and NAND, and has been deeply engaged in the global market for many years, with the ability to support high-performance and scalable storage needs. However, the existing brand has difficulty in clearly communicating its enterprise-level value and service expertise.
Therefore, with the help of Prosperity, Vigor has created a new brand, TRUSTA, to demonstrate the brand's advantages with a clear strategy and identification system. In addition, the brand's official website, dynamic logo, voice recognition, image video and other key experience items have been continuously constructed based on the identification system, so that the brand image can be presented in three-dimensional form! In the future, TRUSTA will inherit ADATA's technological heritage and continue to expand the high-end computing market, becoming a key partner for enterprises to move towards a smarter future.
From naming to branding strategy, connecting market expectations and brand strengths
Through interviews with Weigang's internal team and external competitor benchmarking analysis, Proview has sorted out the brand's core strengths and differentiated positioning in the enterprise market, and assisted in the establishment of a new sub-brand, TRUSTA.
The brand name combines "Trusted" and "Data", echoing the core expectations of enterprise customers for secure, stable and efficient data storage, and conveying the brand's insistence on reliability in the age of AI.
The brand slogan “Together, Empowering Tomorrow” embodies the spirit of TRUSTA as a reliable partner, emphasizes the relationship with customers and conveys the brand's commitment to provide customers with stable support and grow together.
Linking Strategic Identity Design for Brand Consistency
Continuing the brand's strategy and customer expectations, the TRUSTA logo is designed with the combination of A and i to form the brand's initial letter T. The A shape extends forward like an arrow, representing the drive for the future, while the dot element echoes the core of Ai's intelligence. The two dots draw on the yin and yang concepts of tai chi, echoing the dichotomous logic of 0 and 1 in data storage, and mapping out the roles of data as a record and a source of creativity.
The colors of the brand are Duke Purple and Fluttering Magenta. Purple symbolizes the stability and sophistication of the enterprise class, while Magenta represents the avant-garde innovation driven by technology. The overall bold color scheme echoes TRUSTA's brand core of "Leading Technology, Driving the Future".
The 3D visual vocabulary of the supporting graphics is based on the logo, which is in line with the international brand identity trend and demonstrates the grand style and technological depth of an enterprise-level brand. The delicate use of light, shadow and material strengthens the professionalism and three-dimensionality of the brand, and enhances its recognition and trust in the global market.
2025 COMPUTEX TAIPEI TRUSTA is back!
TRUSTA's new brand identity was also officially unveiled at COMPUTEX 2025. The complete product lines and application scenarios, the brand new visual and audio experience, and the professional communication of the team attracted the attention of many industry partners.
ADATA's new brand, TRUSTA, is not only an evolution of the memory brand, but also an important partner in the company's journey towards the AI generation.
Together, Empowering Tomorrow
