News
Congratulations! Pro Brand assisted PinYuan Industries to be recognized with the 2025 A’ Design Award Silver Award!
In 2024, Texture Maker cooperated with Process Pro Brand to carry out a brand optimization project, and after the optimization project was completed, the brand applied for design awards with the theme of rebranding, and the brand's first participation in design awards was recognized by the globally renowned design awards - ’A' Design Award" in 2025! The brand's first participation in a design award was recognized in 2025 with the Silver Winner in the Graphics, Illustration and Visual Communication Design category of the world's leading design awards, the "A' Design Award"!
Originating from Italy, the A’ Design Award is one of the world's largest and most prestigious international design awards, recognizing and promoting design excellence from around the world. The awards cover more than 100 design categories and attract more than 10,000 entries each year from designers, corporations and innovative organizations. The Silver Award is only given to the top 5% entries, and PinYuan's award represents a high degree of recognition of the brand's new identity design by the international professional judges.
Founded in 2003, PinYuan specializes in the research and development of food ingredients and the manufacture of mixes. With innovative technology and professional capabilities, we are committed to the design of food textures and new tastes, and we provide a full range of solutions from research and development to manufacturing, marketing, and logistics, so that we can work together with our customers to create products that will make a difference in the marketplace.
In response to the needs of overseas market expansion, PYM and Process launched a brand strategy and identity design rebranding project. After interviewing the target customers, analyzing the market and competitors, as well as conducting internal strategy and design consensus workshops, the new brand slogan "Let's Make Wonder Happen" and the positioning of "Innovative Taste Design Specialist" were finally cohesively developed to emphasize the brand's vision and purpose of combining food technology and design expertise to realize delicious surprises and happy experiences together with customers. It emphasizes the brand's vision and purpose of combining food technology and design expertise to achieve delicious surprises and happy experiences with customers.
Inspired by the shape of the molecular structure, the fluidity of the powder and liquid, and the appearance of the brand's representative product, mochi, the new identity design reflects the brand's innovative spirit and customers' pursuit of a pleasant experience through simple and systematic geometrical composition and interactive design, as well as the realization of the brand's slogan, which emphasizes the power of making delicious experiences possible.
In 2025, Process will continue to collaborate with PYI to implement the brand strategy in the establishment of internal culture and effective external communication, and to establish brand management mechanisms to ensure that the company can continue to promote the development of the industry with a consistent and recognizable brand image, and to become a leading brand of food ingredients in the world.
Bank of Taiwan is the first bank in Taiwan and one of the three largest state-run banks. With 185 branches worldwide, Bank of Taiwan is the largest bank in Taiwan in terms of net worth, total assets, and balance of deposits. In order to embrace the digital wave, Bank of Taiwan, in collaboration with Process, initiated a digital brand image study and design specification project, aiming to convey the Bank of Taiwan's corporate philosophy and spiritual culture, and to effectively promote its digital financial business and enhance its overall corporate image with the business philosophy of "a lifelong partner," in order to create a consistent and high degree of brand identity both internally and externally.
