Project
Brand Rebuild for High-Tech Inspection Company Sulzer Schmid
Sulzer Schmid has set itself the goal of becoming the global market leader in automated inspection of wind farms. With this ambitious goal in mind, the Process brand decided to provide support in the form of a complete rebranding.
Sulzer Schmid offers its customers a complete solution for the inspection of blades in wind farms. In this way, Sulzer Schmid improves the efficiency and effectiveness of the maintenance of its customers' wind turbines, thereby increasing their competitiveness and making them more predictable and convincing.
As a first step towards a new look, Processpro worked with Sulzer Schmid to define a clear market position and lay the foundations for a new image in the future. A further step was the complete redesign of the website, which has been applied to other brand touchpoints such as trade fairs and brand videos. In cooperation with SEED, Pro Brand has shown all the workflows of Sulzer Schmid with impressive pictures and even easier explanations. The video can be used not only on the website, but also at trade fairs and exhibitions.
As you can imagine, the brand look of the optimized Sulzer Schmid is the same as the company's services themselves: precise and personalized.