Year
2019
Sectors
B2C
Consumption
Service
Employer Branding
Brand Design
Sinyi Realty
Expanding the Universe to Achieve the Big Ideal
Xinyi Enterprise Group adheres to the "people-oriented" spirit of Xinyi, and actively practices the "success theory that makes all stakeholders happy", including: taking "faith and righteousness" as our responsibility, and treating colleagues as partners, not as assets. We are aware that talents affect the honor and fortune of the company, and treating them well is the most important thing to provide a good service experience. In the face of a shrinking labor market, companies are competing more and more for top-notch talents and experts. Therefore, Xinyi Housing has commissioned Prosperity to implement an employer branding project, which involves collecting internal and external information, analyzing successful cases of employer branding both domestically and internationally, establishing employee value propositions and communications, and using design communication to attract and retain excellent talents in the new digital environment.
Put you first, create the best.
Xinyi Housing supports each and every one of you by creating a new-generation working environment that is physically and mentally comfortable, providing competitive salaries and benefits, integrating self-development into daily work, actively shaping the culture of "individual, team, and enterprise" that grows together and accomplishes each other, iterating and experimenting rapidly across departments and boundaries, and making good use of technological empowerment, so that we can build a communal, win-win, and sustainable city and countryside together.
Embodying the vision of people-oriented employer branding
Pro pulls out the "human" character code with the trajectory of flight to realize the people-oriented core value of Xinyi Housing; the sci-fi sense of equipment is used to show the digital empowerment and the relationship between Xinyi uniforms and the people of Xinyi. The overall visualization conveys the idea that the people of Xinyi are like geese flying in formation, working together as a team to move forward towards their goals. The design concept conveys that Xinyi builds a dream for your ideal, and every Xinyi person pursues excellence, runs towards the ideal, and creates a path. As in nature, geese fly in herringbone shape in a flock towards the same goal, supporting each other, Xinyi people are like a flock of geese, encouraging each other and cooperating as a team along the way, moving towards the goal together, and creating their own bureau as well as the bureau of Xinyi.
Jingle design that builds brand trust and hope.
Using the employer brand image of Faith Housing as a development, the woodwind piccolo, flute and synthesizer were used to express the atmosphere of Faith People who are full of hope and vigor to move forward, and the short and powerful rhythm embodied the image of Faith Housing with a sense of trust.
Showing the pattern of the maker through branded music
With the melody of Jingle and the main visual imagery as the development of the music, the story line of the whole music is about the team members of the Faithful People, with a happy, hopeful and energetic mood, forming a team to fly forward and upward. The music is designed with a sense of light as the beginning, reflecting the happy, hopeful and energetic mood. As the music progresses, it is stacked up layer by layer, symbolizing the gathering of the team, and in the process of stacking up, it increases the thickness of the content and the layers, and then it starts to express the atmosphere of upward impulse in the later part of the song, which demonstrates the pattern of the creator of the game.
