Year
2020
Sectors
B2B
manufacture
Medical
Service
Brand Organization
SHL Group
Provide complete global brand management
SHL Group is a leading global provider of drug delivery solutions with offices in Switzerland, Taiwan, Sweden and the United States. SHL Group specializes in the design, development and manufacture of advanced drug delivery systems, including auto-injectors, pen injectors and wearable drug delivery systems. SHL integrates world-class manufacturing capabilities in Asia, management practices in Europe and the U.S., and a global design vision to provide customers with best-in-class products and services.
In order to rationalize the brand structure, including the relationship between Medical, Healthcare, and Technologies business units, as well as the brand's external communication applications, SHL asked ProActive to assist in the redevelopment of the Group's brand specification manual to help internal colleagues consistently manage the brand's external communication needs.
Sorting out identification elements and integrating brand resources
Through internal interviews with enterprises, we understand their needs for external communication applications and reorganize brand identity elements such as logos, colors, auxiliary graphics, layout applications, fonts, images, icons, etc., and apply them to both internal and external design-related applications. At the same time, we also formulate strict specifications for social networking sites and self-media applications in response to the demand for digital communication, which will be helpful to Rexmark. We have good management tools to help SHL to expand the international market.
