Project
radicant: the first sustainable digital bank
Rooted in Switzerland, radicant is committed to the principles of sustainability.
While transparency, diversity and uniqueness of information are often lacking in today's businesses that aspire to invest in a sustainable way, radicant has created a new way of presenting the spirit of the sustainable brand: all investment opportunities will be based solely on the 17 United Nations Sustainable Development Goals (SDGs). Future investors will have the opportunity to invest according to their preferences, whether in the conservation of marine or terrestrial ecosystems, and will be able to use their assets to maximize the benefits for the environment and society.
Through the Community Approach (Note 1), radicant understands the financial needs of its clients from the outset. The groups involved have been able to participate directly in the planning stage and can have a direct impact on future investment projects. Currently, radicant is moving from a purely basic financial business to a collaborative and purposeful execution.
(Note 1: Community Approach: A community-based and humanitarian concept that advocates for people's right to participate in any decision that affects their lives, as well as the right to transparent information.)
Biologically, radiation-protected plants are characterized by a strong adaptability to the environment. As the plant grows, it develops new roots and shoots, separating them from the old ones. This symbolizes the brand's ability to adapt to the needs of new customers and demonstrates its deep roots in sustainability and its promotion.
The ProcessPro brand is based on a strategic foundation to further develop the brand's identity. The logo is designed with the letter "r" combined with three root buds, representing transparency, technology and cooperation. The color system is based on a green and warm beige color scheme, which can be flexibly matched with the natural colors of forests, skies, beaches and the sun.
The strong correlation between permanence and perceptual values makes it clear that the applicability of the image is very important.
The transmission of permanence is closely related to emotional values, which is why the use of images is so important. The reason for this is that images create associations and relationships in visual language, and they also clearly convey key messages related to sustainability. Radicant is committed to pursuing the sustainable development of its brands, and at the same time actively engages in discussions with experts and acquires specialized knowledge in order to achieve the United Nations' sustainability goals.
In addition to the basic visual elements, the Process brand helps to develop unique icons and graphic styles.
radicant will officially enter the market in 2022, Process Pro brand is currently developing the design system for the website, UIUX and various applications.
radicant: Dr. Anders Bally (CEO) Brand Consultant: Process Pro Brands
