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Q Burger Connoisseur Wins Brain Magazine's Top 12 Designs of 2024 Award
"Brainstorming MagazineClick here for the original article
Taiwan's top 12 design works are selected by the editorial department of Brainstorm from the outstanding design works of the past year, integrating innovation, functionality, aesthetics, branding spirit, design integration and other comprehensive factors, and outstanding design works in brand image planning and integration, packaging design, space design, digital multimedia design and other aspects of the design work. This year, we congratulate Q Burger Connoisseur Catering, which has successfully built the employer brand and strengthened the employer's sense of trust, for winning the award, and we are honored to have the Process brand as well!
Q Burger was founded in 2013. In response to the changes in modern lifestyle and the increase in the number of people who eat out, brunch has become a trend. Q Burger creates a "novel", "comfortable" and "bright" dining environment, and introduces digital technology to provide a "fast", "high-quality", and "exquisite" brunch, so that customers can enjoy the warmest meals. At the same time, we are also committed to providing young people with a good salary and benefits and a good working environment, so that employees can enjoy their work, show a friendly smile, and do everything enthusiastically.
Q Burger aims to build an employer brand, to strengthen the image of the company in the minds of franchise owners and employees, and to attract more excellent talents, to enhance the sense of identification of franchise owners and employees with the company, to improve the loyalty of franchisees and employees, and to further become the brand ambassador of the company.
Hello Boss!
Through in-depth customer research and strategic brand planning, Q Burger's employer brand positioning was clarified and a unique value proposition was created. Procter & Gamble assisted Q Burger with its "Hello! Boss Development Program" aimed at attracting ambitious franchise owners and employees who are eager to succeed.
In order to strengthen employee loyalty and job satisfaction, Q Burger provides a clear promotion and training system and creates a humanized working environment. With stable financial growth, employees can purchase a house and start a family with peace of mind, and regular rewards are given to employees with outstanding performance, encouraging everyone to work together to create new values in the service industry at Q Burger.
You Are The Boss!
Through "You Are The Boss!", the goal is to emphasize that every franchise owner and employee is the master of his or her own destiny.
Q Burger is committed to the success of its franchisees, and we are committed to the success of our franchisees. By joining the Boss team, Q Burger has planned a series of mechanisms to ensure peace of mind and assist franchisees to embark on the road to success by setting a good example for franchisees in the industry.
To our employees, we communicate: "Start a new life early, become rich earlier". Entering Q Burger, you can see the unique side, here, as a member of the Boss, you can be envied by everyone, in the warmth of the sunshine, among the creators of goodness, the team members take care of each other and affirm each other, to achieve their own Boss road.
You are the light of the future, shining everywhere.
At Q Burger, we believe that each and every one of you has a role to play and that each and every one of you is unique and special. We appreciate your pursuit of excellence, and by joining Q Burger, you'll be able to make a difference and create your own Boss path. Now you can be the light of the future.
To align with the brand strategy of "You Are The Boss", Pro has created a clear employer brand identity through the combination of the visual element of light and the font of "Y" (for You), which not only enhances the brand recognition in the market, but also strengthens the consistency of the brand message. In addition, we also established a complete employer brand identity system specification for Q Burger, which is widely used in various online and offline media communication applications to ensure that the brand image remains consistent across all touch points, thus effectively communicating Q Burger's brand philosophy and values.
According to Brain Magazine, the highlights of the design are: "The clever combination of visual elements creates a clear employer brand image, which effectively conveys Q Burger's brand philosophy and values, and successfully builds employer brand trust."
Case reading:Q Burger
