Year
2022
Sectors
B2C
manufacture
Service
Brand Recognition
rebranding
Communication Strategy
Pureign 淳銳
Pursuing the ultimate in water purification
Chia Hong's main focus is on water purification equipment, with Aqua flow filter cartridges, PSG water quality sensors, and Portsmouth channel sales brands. Chia Hong has been deeply rooted in Taiwan for more than 20 years, and with its past experience as an ODM, it has gained a foothold in the water purification industry in terms of technology and patents.
Chia Hong's main focus is on water purification equipment, with Aqua flow filter cartridges, PSG water quality sensors, and Portsmouth channel sales brands. Chia Hong has been deeply rooted in Taiwan for more than 20 years, and with its past experience as an ODM, it has gained a foothold in the water purification industry in terms of technology and patents.
Focusing on the high-end commercial market
Since the existing brand is mainly in the low to medium price range, the branding team expects to create a new brand that focuses on the high-end commercial market to differentiate from the existing brand. In this regard, the branding team has not yet established the strategic foundation and identity of the new brand, and expects to enhance the consensus through the brand building project to facilitate the subsequent development.
Purity rules the day.
In order to assist Chia Hong in establishing a new brand, the Pro team collected and analyzed data in the early stages to understand the needs and preferences of Chia Hong's customers in the international market, to identify the differentiation and brand positioning in the target market, and to interview the target customer groups. After sufficient data collection, the Pro team led the core brand team to sort out the brand foundation in the brand strategy consensus meeting, and to develop a brand name in Chinese and English that has a high degree of relevance to the brand strategy. After collecting sufficient information, we further led the brand core team to sort out and establish the brand foundation in the brand strategy consensus meeting, and developed a brand name with high relevance to the brand strategy in both Chinese and English, to establish a new brand identity system in line with the brand strategy.
The English name "Pureign" is composed of pure and reign, which has the connotation of "pure dominates everything", while the Chinese name "Chun Rui" is derived from English, which refers to the brand's origin in purity, and does not forget to self-cultivate and grow, in order to achieve the brand's height.
Forward Thinking for the Future
The Pureign logo is a simple and clean line that expresses the high quality and purity of the water source. The black color of the logo is used to show the purest and most beautiful form of water, and the flowing digital lines symbolize the ability to filter out clean water, perfectly interpreting the image of the fusion of nature and technology, and helping people to obtain the purest drinking water in their lives with a forward-thinking approach that will open up the future.
Provide customized products and services.
Pureign Sunrise responds to a wide range of water needs by combining water and products from various industries in a graphic package that more directly reflects the product's multifaceted support and technological capabilities, as well as the brand's unique characteristics in application communication. In addition to meeting the basic needs of safe drinking water, we also provide customized products and services with the purest natural water and the most enthusiastic attitude to meet the special needs of the catering industry.
With 20 years of experience in the water purification industry, Jiahong has positioned "Pureign- Pure Sharp" through Process Pro with the goal of "Pure Mind, Pure Strength, Pure Benefit, Pure Purification" to bring consumers around the world drinking water and services that exceed their expectations.
Chairman of Chia Hong Corporation Limited - Lau Chi Kiu
