Year
2021
Sectors
B2B
manufacture
Service
Brand Recognition
PRORIL
From Local to Global
PRORIL is a local enterprise in Kaohsiung, Taiwan, specializing in the manufacture and production of submersible pumps. Previously, it has specialized in OEM production, and the world's famous pump brands are all its customers, and its technology is well recognized.
Honorary Awards
2017 Japan Good Design Award, 2017 iF Design Design Award, 2017 Korea K-Design Design Award - Bronze Award, 2015 Taiwan Golden Point Design Medal (National Design Award)
Challenges of Brand Internationalization
Although FANG SHENG E&M is making steady profits, it still wants to develop its own brand and get rid of the pure OEM production, so as to accumulate brand value and make the enterprise sustainable.
Highly consistent brand image
Proril assisted Fong Seng E&E to develop its own brand, and renamed the brand ”Proril” based on the qualities of Professional and Reliable. In terms of corporate identity design, we took the bright sun and blue sky of Kaohsiung and created a solid and prominent logo design in blue and orange, which has been used in a series of product development to establish a consistent brand image.
With the establishment of brand identity and image, Protherm further assisted Franshion E&M to develop product design and introduce the new brand design and spirit into the products, so that Franshion E&M presented a highly consistent brand image and design language from the brand to the products.
"This work is an indicator of the visualization of traditional industry brands."
Jury of Good Design Award, Japan
"With the help of Probrand, we have been able to identify our corporate DNA and design a brand that is in line with our entrepreneurial spirit, gradually building up a sense of identity and centripetal force in the company."
PRORIL Deputy General Manager - Ng Sai Tun
