Xinyi Enterprise Group adheres to the "people-oriented" spirit of Xinyi, and actively practices the "success theory that makes all stakeholders happy", including: taking "faith and righteousness" as our responsibility, and treating colleagues as partners, not as assets. We are aware that talents affect the honor and fortune of the company, and treating them well is the most important thing to provide a good service experience. In the face of a shrinking labor market, companies are competing more and more for top-notch talents and experts. Therefore, Xinyi Housing has commissioned Prosperity to implement an employer branding project, which involves collecting internal and external information, analyzing successful cases of employer branding both domestically and internationally, establishing employee value propositions and communications, and using design communication to attract and retain excellent talents in the new digital environment.