Year
2024
Sectors
B2C
Consumption
Service
Brand strategy
Brand design
Brand Recognition
Image movie
Mia C'bon
Of My Own, Mia C'bon
Of My Own, Mia C'bon
Mia C'bon creates a new consumer experience, offering a diverse, sustainable and inspiring lifestyle proposition. Through mood-changing spaces, carefully selected merchandise from around the world, and honored customized services, Mia C'bon allows people with a taste for life to enjoy every moment.
Rigorous methodology and perfected steps to create a new brand, Mia C'bon.
Carrefour's JASONS supermarket, whose brand license expires in December 2022, needed to undergo a rebranding project; JASONS supermarket had to change its brand name and communicate with consumers with a new brand identity system, moving towards "better than high-end supermarkets". In order to assist Carrefour in developing the new brand, Pro was able to develop the new brand name and brand identity system step by step through a series of rigorous and complete steps, including: internal interviews, customer market research, competitor analysis, and the development of brand foundation and design strategy.
"Mia" is an Italian and Spanish word meaning "my" and is also synonymous with the Taiwanese word "東西", while "C'bon" is the French word for "good", giving consumers the impression that Mia C'bon is both a local and international supermarket.
Contracting for inspiring logo design
The brand identity design of Mia C'bon is based on Mia C'bon's commitment to protecting the world, being friendly to the environment, and insistence on freshness. By packaging many inspiring ideas, we provide customers with a beautiful life imagination, so that every time we consume, we make some changes for the world.
Mia C'bon's primary color is the timeless and versatile black. The secondary colors reflect the brand's modern and vibrant visual sensibility, and convey the diversity of products, values, and possibilities that the brand embraces. For example, the color palette includes "lime green," which symbolizes "health," "burgundy," which is the color of wines from around the world," and "aqua," which is the color of fresh seafood.
Developed a customized font for the first supermarket brand in Taiwan.
Mia C'bon's exclusive font presents a modern, energetic and friendly style, the font shape is composed of basic geometric shapes (circles, squares, triangles) and developed to be highly readable, simple and strong shape to show the uniqueness of the character, while the clean font design as the brand's "auxiliary graphics" can be easily used in a variety of online and offline media, can be used with a variety of visual elements, including: images, illustrations and so on. It can be used in conjunction with various visual elements, including images and illustrations.
When developing Mia C'bon's fonts, we also considered the spacing status of various letters and numbers, including headlines, articles, navigation systems, and other applications, to define the most appropriate spacing ratio, which can simplify the user's operation time by eliminating the need to adjust the details later on.
Designed to connect online and offline to create an immersive brand experience
Pro assisted Mia C'bon in creating an impressive brand identity by integrating design products such as digital signage, uniforms, carrier bags, catalogs, and even the brand's own audio identity, so that consumers can feel an immersive experience that is different from other supermarkets as soon as they step into Mia C'bon, thus creating a unique brand positioning and brand value. This creates a unique brand positioning and brand value.
Unique voice recognition
Pro's Mia C'bon sound identity deepens the customer's auditory senses and creates an inspiring brand impression.
Sound identity design can increase brand recognition, develop the most suitable melody from rhythm, tone and scale, combine with the core concept of brand communication, create the most suitable brand positioning, and more perfectly present the brand image and deeply rooted in people's hearts.
Creating a shopping space for consumers to enjoy the journey
Process has created a brand new shopping experience for Mia C'bon with the "Journey of Enjoyment". The overall design is based on "Product is Hero" to make the product the main character of the space. From the design of the entrance to the Mia C'bon space full of fresh ingredients, a wonderful journey is started, and in the form of a shop-in-shop, each area (e.g., fruits and vegetables area, seafood area, meat area, etc.) is integrated with unique design elements to create a colorful and energetic shopping space. In the store-within-a-store format, each area (e.g. fruit and vegetable area, seafood area, meat area, etc.) is designed with unique design elements, and with the brand's auxiliary fonts and graphics, a colorful and energetic shopping space is created.
"The collaboration with Puro has been a great help in brand building. Through the research on consumer needs, we have been able to identify the positioning of the brand, and the exchanges between the two parties have enabled the brand to go beyond its previous framework."
Sophia Huang - Marketing Director Marketing Director
