Year
2022
Sectors
B2C
manufacture
Service
brand strategy
brand naming
Brand Recognition
M&H Innovation
Insulation with Innovation
M&H is a brand of down material and chemical fiber warming filler material co-founded by two centuries-old enterprises, Taiwan Ho-Lung Woolen Mills and Italy Molina, in 2015. Through a highly integrated value chain, abundant industry knowledge and flexible solutions, M&H ensures that consumers get the most out of their warm products.
M&H is a brand of down material and chemical fiber warming filler material co-founded by two centuries-old enterprises, Taiwan Ho-Lung Woolen Mills and Italy Molina, in 2015. Through a highly integrated value chain, abundant industry knowledge and flexible solutions, M&H ensures that consumers get the most out of their warm products.
Create a new brand image to connect with end consumers
With the rise of sustainability awareness, consumers are beginning to emphasize the need for products to be sourced and manufactured in an environmentally friendly and ethical manner. In addition, the brand of thermal fillings is also becoming an increasingly important factor for consumers to consider when purchasing apparel or bedding.
M&H has expanded its R&D and production bases to Taiwan in order to respond quickly to the market in the vicinity and achieve the benefits of carbon reduction and time cost reduction. M&H also hopes that through the new brand vision and communication strategy, consumers will have a new understanding of the thermal filler material brand.
Brand value deepening, globalization of the fiber warming fill material specialists
In terms of brand identity design, the new identity is based on the need to incorporate the initials of the two parent companies, Hop Lung Woolen Mills and Molina (Italy), into the design. The circular structure of "chemical fiber filler" is cleverly designed into the logo symbols, and through the dynamic thinking of cycling forward and the design of a slight forward tilt and curved lines, the product's comfort and warmth are presented to convey the message that M&H is a forward-looking and stable chemical fiber warmth-filling material. M&H is a forward-looking and stable chemical fiber thermal padding expert, maintaining the most comfortable temperature for customers.
Warm wrapping and innovation
In order to communicate the brand image and focus on product service from the inside out, the spirit of the slogan "Insulation with Innovation" is constantly emphasized through supporting graphic and color elements, to emphasize that the strength of the brand lies in the use of professional technology to present the highest quality thermal products, as well as to understand the needs of the customers, and to build a high level of trust with the customers.
The use of blue and red creates a trusting, stable, and accurate brand personality, demonstrating M&H's professional image of innovation and technology. At the same time, the gradient colors of blue and red convey the brand's ability to constantly bring warmth and innovation to consumers.
In order to further develop the brand, we also designed an application and a brand specification manual to create a new brand identity.
