Year
2024
Sectors
B2C
Medical
Service
Re-branding
Brand Design
Business Model
MEGAIA
Pretty Daily Pretty Daily
Founded in 2008, MEGAMAN® is the medical aesthetic brand of Cambo Group and has been in the medical aesthetic industry for nearly 20 years. Throughout the years, we have insisted on utilizing the proper equipment, raw materials, a team of experienced and professional doctors, and caring services to provide customers with a reassuring and professional experience and feeling. Prosper assisted Mecca in conducting customer research, establishing the foundation of the brand strategy, designing the brand identity, adjusting the overall style and applications, etc., so as to enable Mecca to communicate with its customers through a new look and identity.
A new definition of the medical aesthetic industry, making glamour an everyday thing
After the brand analysis and brand strategy workshop, Pro and Mecca team jointly created the brand core theme of "Daily", which is no longer purely based on the effect as the main communication theme of the medical aesthetic services, but promises that Mecca will give customers "natural, daily confidence and beauty", and with the delicate and considerate five senses of service to make each and every customer come to Mecca as comfortable as home, "Pretty Daily Charm Every Day".
The wings are transformed and the charms are sublimated
The new logo design retains Mecca's original brand assets - the swan and the color red - and presents a lighter, slimmer swan through simple, smooth lines, as well as a friendly, relaxed brand personality that allows customers to feel the warmth of Mecca's companionable service. The new logo also shows the graceful gesture of spreading wings and flying, symbolizing Mecca's determination to help customers transform beautifully and to lead the industry as an everyday aesthetic brand.
To demonstrate the unique aesthetic proposition and create the image of the leading daily medical aesthetic brand.
The visual performance follows the strategic direction of "everyday feeling" and differentiates itself from other medical aesthetic brands in the market, emphasizing MEGAMAN®'s long-standing philosophy of allowing customers to become a better version of themselves, rather than someone else. The supporting graphic continues the curved impression of the logo, and through the intertwined translucent gradient color blocks, the concept of transformation and sublimation of the brand pops out on the paper. The use of bright and natural brand images demonstrates the brand's professional medical sense and comfortable and friendly nature.
