Year
2021
Sectors
B2B
Medical
manufacture
Service
Brand Recognition
Medeon
Building a top medical brand image
Yi-An Biomedical is a high-end medical device R&D and design company jointly established by Dr. You-Te Chang, an internationally renowned expert in advanced medical materials, Sheng-De Pharmaceuticals, and Shang-Chi Biotech Venture Capital. The company aims to create a brand-new business model for Taiwan's medical device industry by focusing on identifying the needs of the products at the front-end of the industry's value chain, setting specifications, and increasing the added value of the innovative products, so as to promote the research and development of innovative medical device products with both medical quality and global market value. Platform.
Build a top healthcare brand image from brand colors
During the initial contact, we found that Ian had already done the office decoration and established its color tone, which is quite common in general SMEs, i.e., in response to the needs of the enterprise or market, the office/factory or product has already developed the design or defined the color tone, so we have to optimize and develop its corporate identity under certain constraints. Through continuous discussion and communication, the Pro team successfully completed the appointment, establishing a top brand image for IanSan and laying a good foundation for its successful IPO.
Precise application of visual system to create a strong brand impression
The newly designed brand identity conveys the company's spirit of ambition, innovative medicine and proximity to people through a distinctive logo and fonts. The team worked with existing office décor colors to identify similar and complementary corporate colors, and to refine the overall brand color palette and secondary colors. We then developed branding and design specifications to create corporate websites, office supplies, events and exhibitions that are clearly presented with a consistent visual identity.
