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Congratulations! For the third consecutive year, ProcessPro has been awarded the iF "World's Top 25 Brand Builders" and "World's Top 100 Design Companies" double labels!
The iF design award has always been a globally recognized seal of excellence in design. It is an internationally renowned brand in its own right and has become a symbol of outstanding design achievement, making it one of the most important design awards in the world. In the recently announced "iF WORLD DESIGN INDEX 2017 - 2021", Process, a Zurich-based brand with offices in Taipei, Shanghai, and Chengdu, has been selected as one of the "Top 25 Branding 2017 - 2021" and "Top 100 Design Studios 2017 - 2021" respectively. Design Studios 2017 - 2021", with the former standing out from 758 candidates, and the latter topping the field of 2,377 industry players. This is the third consecutive year that Pro has been recognized.
In the past five years, Process has won 10 iF design awards, including 6 from Zurich, 5 from Taipei and 1 from our Shanghai office. Process believes that good brand building and design management comes from a deep understanding of the target audience, and through "co-creation" with our business partners, not only do we receive international awards, but we also ensure that the brand will ultimately Enhance business value.
Below is a list of the winning entries over the years, so let's take a look at them again and be inspired by the ingenuity that goes into them!
HODRMEN
iF DESIGN AWARD 2020, Discipline: Communication
HODRMEN was founded in 2015, targeting the needs of men's skin care and aiming to become the No. 1 men's care brand in Asia, not only in Taiwan, but also in Southeast Asia. HODRMEN's warm, friendly, and sincere attitude, the use of lively thinking and a variety of channels, the correct and professional knowledge of the maintenance of the customer, leading customers to easily master the state of the skin, the transformation of the real me and connect with people real. We guide our customers to easily master the condition of their skin, transform and realize their true selves, and connect with people.
Case reading:HODRMEN
KKL Luzern
iF DESIGN AWARD 2019, Discipline: Communication
In its more than 20 years of history, KKL Luzern has successfully developed into one of the most famous concert halls in Europe. But at the same time, the world has changed. KKL felt that a rebranding was needed to stand out in these information-saturated times, so that it could present its best side at any given touchpoint. The new KKL Lucern logo is designed to be responsive and adaptable to different environments. The redesigned "sound wave" main vision also adapts to its surroundings, transforming music into real-time rhythms.
Case reading:KKL Luzern
Sonect
iF DESIGN AWARD 2019, Discipline: Communication
Despite the large number of digital payment options now available, cash is still the best choice when it comes to making everyday purchases quickly and conveniently. In Switzerland, people tend to withdraw cash via ATMs or banks, but maintaining ATMs adds a lot of cost to banks. This led the founders of Sonect to wonder: in a world where people with cars and mobile apps can become cab drivers, why can't everyone with cash and mobile apps morph into ATMs? The Sonect app allows users to withdraw cash for free at any participating store and encourages them to discover small stores nearby, which also helps build community.
Case reading:Sonnet
primona dream chicken
iF DESIGN AWARD 2019, Discipline: Communication
In Taiwan, chicken essence brands often opt for traditional or Asian style visuals, which limits their expansion in the international market. primona's rebranding project was designed to give the brand access to the international market and to differentiate it from its competitors. processPro Branding created a circular chicken logo for primona's hot-selling chicken essence. The friendly, symbolic logo reinforces primona's brand image and signifies the superior quality of its food products. The branding agency also created a complete set of gift packaging for primona, which wowed consumers with its sophisticated and unique look and attracted attention in the Taiwanese chicken essence market.
Case reading:primona dream chicken
zero zero
iF DESIGN AWARD 2018, Discipline: Communication
Although Taiwan, with a 55% recycling rate, is already one of the world's leaders, people still tend to view the actual task of waste separation as a chore. To change this perception, zero zero, a multi-functional online platform, brings together a wide range of recycling services and is dedicated to reducing waste to as close to zero as possible. zero zero offers new and comprehensive recycling solutions for private businesses and more convenient recycling services for private households.
Case reading:zero zero
Health Life Heron Hazo
iF DESIGN AWARD 2018, Discipline: Communication
Based on the concept of “Duo Bao Ge” (from Chinese Qing Dynasty cabinets), Hualong Yu Zang developed the brand's logo using the Chinese character for “Zang”, which signifies that high-quality products should be carefully collected. In addition, the traditional Taiwanese and Oriental style is reflected in the use of paper-cut window decorations in the font style. HOLLOW Yuzo is unique in the market by adopting the elegant and serene qualities of Oriental women.
Case reading:Health Life Heron Hazo
BKW
iF DESIGN AWARD 2017, Discipline: Communication
BKW, Switzerland's third-largest energy supplier, is transforming itself from a state-owned regional electricity supplier into a customer-focused national energy consultancy. The "Energy House" is one of the initiatives to communicate the new positioning in a direct, approachable and emotional way. It can be used both internally and externally and is distributed on social media. The German version has more than 74,000 views on YouTube. It made a lasting first impression on BKW and was emotionally touching. The "Energy House" takes us on a journey with powerful images that reveal the many facets of energy and its true humanity.
Case reading:BKW
PRORIL Fangsheng Electric Machine
iF DESIGN AWARD 2017, Discipline: Communication
As PRORIL moved from OEM pump manufacturing to building its own brand for the international market, Process developed a new brand identity and English naming for PRORIL, as well as a range of brand communication materials to create a dynamic and professional brand image. The concept of the brand identity is based on the theory of pumping; the use of this unique dynamic element visually separates the brand from its competitors, making the brand presentation varied yet consistent.
Case reading:PRORIL Fangsheng Electric Machine
THERMOS® Cuisinart: Snow Leopard Bottle
iF HOME STYLE AWARD 2016
For thousands of years, the snow leopard has been king of the mountains, but now it is on the verge of extinction. Climate change may be the greatest long-term threat. With striking elegance, the snow leopard gazes cautiously, fearfully and boldly from this bottle. By showing part of the face, one realizes that the snow leopard, nicknamed the "ghost cat", is in danger of extinction. The transparent footprints are also a call to action to ensure that we leave more than just traces in the near future.
Thermos vacuum products are durable and their use greatly reduces the use of plastic, paper and other less ecologically friendly materials.
Case reading:THERMOS bottle design
Marché Mövenpick
iF DESIGN AWARD 2015, Discipline: Communication
Marché International is a division of the Mövenpick Group with restaurants located at highway service stations and airports. The new Marché Mövenpick gastronomy concept is designed to meet the needs of an urban target group. As such, it is positioned to reinforce the existing Marché values such as healthy, market-fresh food and other features that characterize the Mövenpick philosophy. The new brand wholeheartedly conveys enjoyment and sophistication. The first Marché Mövenpick restaurant opened in Zurich in 2013. The new corporate identity includes the Marché Mövenpick logo, typography and hand-drawn illustrations by Swedish artist Klas Herbert.
Case reading:Marché Mövenpick
About iF WORLD DESIGN INDEX (iF WDI)
The iF WDI presents the world's most successful in-house design teams, the most recognizable design studios, or the companies with the strongest design energy. It is an industry, service and country-based rating system and benchmark. The data will be calculated from the iF design award winners of the last five years (e.g. the world's top ten sanitary ware designers or the best German design studios. iF WDI has unlimited possibilities.)
The iF top label recognizes designers who are consistently at the top of their profession. The selection criteria are based on the type and number of awards that the designer or design team has received in the iF design award competition over the past five years. Design teams, studios or companies have the opportunity to be recognized as iF top labels for their outstanding performance in different fields.