Year
2020
Sectors
B2C
Consumption
Service
brand strategy
Brand Concept Design
Logo Design
HYGIENECARE Golden Shield
Continuously evolving peace of mind
With the core value of "safe and non-toxic, breaking through the limits of tradition", we develop unique products to meet the market demand, and insist on "natural, environmental protection, and green process" to create products that are safe, effective, and environmentally friendly to human beings. In 2013, Golden Shield was established, focusing on "long-lasting antibacterial, gentle and reassuring", with 7-day long-lasting antibacterial technology that surpasses the industry, and has developed a series of antibacterial cleaning products for the home environment.
HOPAX Biomedical is a subsidiary of HOPAX International, which has been established since 1975, with chemistry and biotechnology as its core technology, has been developing unique products and technologies, and has always been recognized for its quality by major pharmaceutical companies in Europe and the U.S. In 2008, HOPAX Biomedical was established, which is based on the solid R&D capabilities of its parent company, HOPAX International, and is based on the core value of "Safe and Non-Toxic, Based on the solid R&D strength of our parent company, JHI, we develop unique products to meet the market demand with the core value of "safe, non-toxic, and breakthrough to the limits of tradition", and we insist on "natural, environmentally friendly, and green process" to create products that are safe, effective, and environmentally friendly for human beings. In 2013, Golden Shield was established, focusing on "long-lasting antibacterial, gentle and reassuring", with 7-day long-lasting antibacterial technology that surpasses the industry, and has developed a series of antibacterial cleaning products for the home environment.
Internal and external focus, rebranding
Golden Shield to become Taiwan's leading long-lasting antibacterial brand as the goal, has been actively expanding domestic channels and plowing into the professional market area, the product has received positive feedback from customers, but has not been able to form a clear and unique brand impression, therefore, we hope that the brand optimization team to lead the team to identify the consensus on the future development of the consulting team to dig out the unique features and spirit of Golden Shield, and then to the implementation of the brand identity image and brand communication. Communication.
Responding to customers' needs and communicating brand values accurately
In order to help Goldenshield's core brand management team to more effectively communicate the brand spirit, the consulting team organized target group workshops to understand their needs and expected benefits, and then through the brand strategy consensus meeting, to help Goldenshield to identify the relevance of the brand to the target group, to cohesively establish the foundation of the brand strategy, and then finally to distill the brand's key message - "Evolving Peace of Mind", in the face of the changing environment and the evolving germs. In the face of a changing environment and evolving germs, Gold Shield continues to innovate and develop safe and effective products that allow parents to embrace uncertainty and children to explore the world.
Fearless of germs that keep on evolving, total peace of mind is always there.
The new brand identity and system uses the line of continuous evolution and the face of the love image to construct a solid shield with a halo, conveying that Gold Shield recognizes the needs of customers and provides ever-improving protection. The supporting graphics are overlaid with a gradient effect to represent "continuous evolution" and provide customers with the utmost peace of mind. The hand-drawn crayon-style illustration creates a flexible and rich visual change.
