Year
2021
Sectors
B2B
manufacture
Service
Brand Recognition
brand strategy
Grobest International Holdings
One Grobest, One Team
Founded in 1974, Chuan Hsing was the first company in Taiwan to invest in the research and development of pure bio-agents, leading the industry to revolutionize and create new business opportunities in Southeast Asia, with operations in Vietnam, Thailand, China, India, Indonesia, the Philippines, and Malaysia, and with more than 3,500 employees, we are working together to create a positive cycle in the aquaculture industry. Since 2018, the company has entered into a joint venture with global private equity firm PuMi Capital to introduce international management experience and layout, and to become a pioneer in leading the global shrimp and high-end warm-water species feeds.
Integrate brand resources to build international image
In response to the foreign equity investment, All Saints expects that through this project, it will be able to integrate the brand resources both internally and externally, and further establish a new brand image with a rich sense of internationalization, and optimize and establish a brand new corporate identity system and marketing resources to assist in the promotion and application in various markets without changing the existing logo, with a view to achieving the goal of “One Grobest, One Team”. Team".
Laying a solid foundation for brand strategy
In order to help Jeon Hing achieve its goals, the Pro Team assisted Jeon Hing's branding team to define its brand vision, mission, proposition, positioning, core values, and guiding principles through preliminary data collection and analysis, interviews with distributors and farmers, and the "co-creation" approach, laying a solid foundation for the brand.
New Brand Visual Language
By utilizing the symbolic elements of the All Saints logo, the brand's vitality and sustainable development are presented through the infinite expansion effect and multi-directional dynamic expression. At the same time, the shape of "G" at the beginning of the letters of the name of All Saints is utilized to symbolize the Group's spirit of accumulation and co-prosperity, demonstrating the belief in continuous drive and reinforcing the memory of the brand image.
Systematized brand identity elements and design applications
Prosperity also developed systematic brand identity elements and design applications, including brand image specification, PowerPoint presentation templates, product catalogs, posters, online advertisements and website, to announce the new milestone of Jeon Hing and continue to convey the brand value of doing our best to realize a better future of world abundance and environmental sustainability together with all farmers!
Link →
