Year
2021
Sectors
B2B
Consumption
manufacture
Service
Re-branding
Fluxtek
Creating a New Business Landscape
FLUXTEK is a global water purifier brand from Taiwan. Founded in 2000, FLUXTEK is engaged in the production, manufacturing and sales of water treatment equipment and various filter cartridges, and provides customers with a variety of products and spare parts for water treatment equipment. Through the accumulation and integration of resources, we have built up our strengths and competitiveness, and continue to invest in research and development to improve product quality, market competitiveness and customer satisfaction. Our marketing network covers 25 countries in Spain, the United Kingdom, the Middle East, Japan, and Southeast Asia, and we are a leading brand in emerging markets such as Turkey.
Enterprise Grouping. Expanding Global Markets
As the company grows, it is gradually moving towards corporatization, so the overall corporate structure needs to be sorted out and reorganized before moving forward. In the past, the company's branding and market development has been focused on B2B, and it has achieved significant results in the global market. Therefore, the company will further promote its B2C brand in the hope that the brand positioning and image will be shaped through branding counseling programs, and that the brand image of the FANCAN brand will be enhanced in the end-consumers' minds.
In addition, as the brand's main brand name in Europe is "K-Europe", it became important to organize the relationship and structure between the group and private label brands for Firestone.
Delivering the original essence of the brand
The graphic design of the logo is derived from the original trademark's "seagull" identification, conveying the concept of searching for the cleanest water source, developing a powerful branding element, and solving the problem of different brand names in some countries. It has become the common symbol of the Group and further established the iconography of the Firestone Group, enhancing the employer's brand image.
Highly approachable image
Pro assisted Versicom in building the foundation of the B2C brand and establishing the profile of its target customers, and completed the graphic photography to show the brand's high affinity and lifestyle image, which is closer to the consumers. The water flow element formed by the half-circle shape was used as a supplementary graphic in different kinds of promotional materials, which became a communication language representing the water purification industry, simple, memorable and full of variability.
English brand title
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Honorary Awards
2019 Indigo Design Design Award, Netherlands - Bronze Award (Branding)
"Procorp has helped to build internal consensus within Firestone through its professional systemization tools."
Fluxtek Chairman and General Manager - Lai Yan Chun
