Project
Branding Strategy and Recognition for Digital Pension Funds
finpension, the Swiss-based financial sector specialist specializing in professional and personal fund investment and management(note 1), is determined to continue to grow in brand importance in response to the digital age and changing market dynamics. As the brand's positioning and identity change, finpension is moving from the start-up phase to the next growth cycle - especially with the launch of other branded 3a Apps(note 2), which should be a brand driver in the B2C market from the start.
ProcessPro Branding assisted finpension in planning the brand strategy and exploring the potential of the brand, building on the foundations of the brand's mission and core values to create a comprehensive brand framework for a variety of pension fund solutions.
In addition, in response to the high complexity of pension fund issues, the new identity reduces the complexity of the fund's communication content through clear and simple information design, adding freshness and attractiveness to the overall image.
ProcessPro has created a complete brand identity: from the color system, icon style, typography, illustration, website and app UI, which can be applied to multiple touch points online and offline.
(Note 1: The Swiss financial industry divides national pensions into three pillars the three-pillar principle, namely "national, occupational, and personal" as the source of retirement funds.)
(Note 2: 3a is a retirement fund under the Individual Pillar, in particular, individuals can benefit from the significant tax benefits and long-term returns from 3a.)
Responsible for the finpension: Beat Bühlmann, General Manager, Ivo Blatter, Deputy General Manager, Philipp Zumbühl, Project Manager, Samuel Berisha, Software Engineer. Brand consultancy: Process Zurich
