Year
2019
Sectors
B2B
manufacture
Service
brand strategy
Brand Concept Design
Logo Design
epoch cloud lighting
Continuously evolving peace of mind
Founded in 1997, Cloudlight Technology is a professional designer and manufacturer of LED backlight modules, with factories in Zhubei, Taiwan, Suzhou, China, and Xiamen, China. We have passed TS16949 and ISO9001 quality system certifications, and provide services for the world's top three LCD factories.
Founded in 1997, Cloud Lighting is a professional designer and manufacturer of LED backlight modules, with factories in Zhubei, Taiwan, Suzhou, China, and Xiamen, China. We have passed TS16949 and ISO9001 quality system certifications, and have provided services for the world's top three LCD factories. With the growing importance of global LED solid state lighting, we established the "Cloud Lighting" brand in 2009, focusing on the design, development, manufacturing and sales of LED surface light source products, and providing a more comfortable and better life through the innovation of high-quality green energy photoelectric products.
New Marketing and Applications
With the increase of product lines and application areas, we began to extend from B2B to B2C market, hoping to enhance the value of the brand by shaping a new brand communication image.ProcessProcess reintegrated the brand identity and communication resources to help Cloud Lighting in the future promotion and application of the market.
New Marketing and Applications
With the increase of product lines and application areas, we began to extend from B2B to B2C market, hoping to enhance the value of the brand by shaping a new brand communication image.ProcessProcess reintegrated the brand identity and communication resources to help Cloud Lighting in the future promotion and application of the market.
Re-organizing the reading experience
In order to continue the demand of market communication, Process and Cloud Lighting plan the new product catalog together. In order to convey the advantages of the company and its products immediately, we review and rationalize the content of the information, redefine the layout, information graphics, tables, fonts...and other elements, in order to reach the optimal reading experience, and friendly to help the industry marketing and business development use.
Creating a cutting-edge lighting image
The new brand image, from the layout of the environment and the design of the lighting arrangement, with high-tech texture style, shows the cutting-edge image of Cloud Lighting products. In order to communicate the complete production process of the products in other touch points, we have filmed every production and testing operation to help end consumers understand the core energy of the brand.
New Lighting Evolution for Century-old Train Stations
In 2020, the Taiwan Design Research Institute (TDRI) and the Taiwan Railway Administration of the Ministry of Transportation and Communications (MOTC) jointly proposed a "micro-remodeling" project to remodel the internal spatial environment of the Hsinchu Train Station through the integration of "design power". Under the premise that the monumental ceiling structure could not be reset, the LED flat panel lights of Cloud Lighting were used, and the continuous linear arrangement of Process Pro in the brand's iconography was continued, presenting an extraordinary and zero-color difference texture, simplifying the ceiling lines, adding points to the overall space with "light", extending the wide field of vision, and bringing a brand new feeling of brightness and energy-saving style!
