Insight
[Employer Branding II] Seven Key Steps to Building an Employer Brand.
(Text: Yang Shuyan / General Manager of Process Pro Brand Taiwan)
To build a good employer brand, just like creating a business or customer brand, requires a specific strategy and approach. Here are seven important steps:
1. Understand the company culture and values:
Identify the key attributes that make a company a unique and desirable place to work. This includes values, work environment, leadership style and employee benefits.
2. Collect feedback from staff:
Through questionnaires or face-to-face interviews, we collect employees' opinions about the company, understand their work experience, and get their suggestions for improvement.
3. Define employee value proposition:
Define the company's unique value as an employer based on company culture and employee feedback, as well as provide employees with content that no other company can offer.
4. Communicate the employer brand message:
Simplified into one main message, it clearly and unambiguously conveys the unique employee value proposition and is easily understood and accepted by the target audience.
5. Promote employer branding messages:
Use multiple channels to promote your employer brand, including posting job openings, employee reviews, and other relevant information through your company website, job boards, social media, and more.
6. Interact with the audience:
Continuously interact with target audiences, including job seekers, current and former employees, to build relationships and foster a sense of collective community.
7. Consistently measure brand effectiveness:
Continuously optimize the employer branding strategy by monitoring and measuring the effectiveness and impact of the branding efforts through metrics such as website traffic, social media engagement and employee retention.
Overall, building a strong employer brand requires a comprehensive strategy and approach that includes understanding the company culture, defining unique employee value propositions, and creating clear and unambiguous brand messages that are effectively communicated to target audiences. This attracts and retains talent, increases employee engagement, and enhances the company's overall brand reputation.
In Taiwan, Process's Taipei team also helps local companies develop their employer brands. We analyzed corporate branding strategies, interviewed current and potential employees, and researched the employer branding strategies and messages of competitors and benchmark companies. Most importantly, we brought together cross-functional executives from across the organization through consensus meetings to validate the foundation of the company's employer branding strategy in preparation for the next round of talent acquisition.
Taiwan Success Stories
In order to ensure that employees and potential talents have the right understanding of their employer brand image, WALRUS Pumps has appointed Process to assist in the development of their Employer Brand. In doing so, the company was able to establish the strategic foundation and look of their employer brand to attract more talents who recognize the spirit of their employer brand, and also to respond to the recruitment needs of expanding operations.WALRUS' Employer Branding commitment is "Dedicate yourself to excellence, and a better life will emerge because of you", and the communication theme is "We're WALRUS", which emphasizes that WALRUS' Employer Branding is "the best of all possible worlds". The theme of communication is "We're WALRUS", emphasizing that WALRUS is a family and a team. In the future, they can use "We're" as the beginning to emphasize this concept on any occasion and medium. The main visual of their recruitment campaign also uses "We're hiring" as the title word, and the wave board symbolizes that WALRUS provides a safe platform for fresh talents to show their talents, and that they are not afraid to face challenges and are willing to move forward with the company's ideals.
Xinyi Enterprise Group upholds the "people-oriented" spirit of Xinyi, and actively practices the "success theory that makes all stakeholders happy", including: taking "justice" as our responsibility, and treating colleagues as partners, not as assets. We know that talents affect the honor and fortune of the company, and we treat them well as the first priority to provide good service experience.
In the face of a shrinking labor market, companies are increasingly competing for top-notch talent and experts. Therefore, Xinyi Housing has commissioned Prosperity to implement an employer branding program that collects internal and external information, analyzes successful cases of employer branding both domestically and internationally, establishes employee value propositions and communications, and utilizes the power of design and communication to attract and retain outstanding talent in the new digital environment.
Do you need the help of a professional branding consultant to build your employer brand?
Yes! Working with a branding consultancy can help you build a strong employer brand efficiently and effectively. Brand consultants are experts in developing and implementing branding strategies and can provide valuable advice and expertise to help you create a unique and compelling employer brand.
There are many benefits to working with a branding consultancy:
1. Professional knowledge and experience:
Branding consultants have the experience and knowledge to build differentiated and unique employee value propositions, create compelling messages, and develop comprehensive branding strategies that are aligned with your goals.
2. Objectivity:
A branding consultancy can provide an objective perspective and help you identify blind spots and areas for improvement.
3. Access to resources and tools:
Branding consultants have a wealth of resources and tools to help you effectively communicate your employer brand message, including design, content creation and social media management.
4. Save time:
Building an employer brand can take a lot of time and resources, working with a branding consultancy allows you to focus on your core business and activities, saving time and resources.
If you're looking for the right branding consultancy, choose one that has the relevant experience, skills and knowledge to help you build a strong and effective employer brand. Don't forget to ask lots of questions and make sure the firm's approach is in line with your company's values and goals.
If you are interested in building your own employer brand, feel free to contact us!
