Year
2024
Sectors
B2B
science and technology
manufacture
Service
brand strategy
Brand Design
Brand Recognition
Image movie
CTC Spectrum Electronics
POWER YOUR CORE
Founded in 1987, Spectrum Electronics is dedicated to the research and development and manufacturing of AC/DC power converters. Starting with the production of coil winders/transformers in the early days, Spectrum Electronics now focuses on the provision of power converters to provide brand owners and electronic OEMs with high-end power solutions in small quantities, customized, and high-quality products and services. With the advent of AI and cloud era, enterprises are facing multiple challenges of high-speed computing, flexible expansion and data security. AVerMedia has launched a new brand, TRUSTA, which is designed to create efficient, stable and flexible storage solutions for servers and data centers, and help enterprises to meet the smart future.
Continuing the entrepreneurial spirit, the brand is completely renewed
Spectrum is approaching its 30th year milestone and is at a point of change in the market where, in addition to the need for innovation in services and products, its business strategy will gradually change from a foundry role to that of a comprehensive solution provider, with the promise of becoming a long-term business partner for its customers. In the face of this change in role, Spectrum needs a brand new corporate image to continue its entrepreneurial spirit and to communicate its vision of future development both internally and externally.
A new brand image
Puro has continued to build on the image of its existing logo in the market and in the minds of its customers, and has optimized it to present a new, exciting and positive image. The logo combines the classic flag with a curved line symbolizing electricity and a red gradient, making it visually richer and more flexible for future applications.
Enhance brand communication
Puro has continued to optimize the image that the old logo has accumulated in the market and in the minds of customers, presenting an exciting and positive new look. The logo combines the classic flag with the curved line symbolizing electricity, and the use of red gradient not only makes it look richer and more vivid, but also increases the flexibility of future applications. In addition, considering different application environments, Prosperity developed the Icon as a differentiation of various industrial categories, and sorted out the contents of marketing materials, presenting the competitiveness of products with clear information graphics and data, and simplifying and clarifying business communication procedures.
Digital Brand Communication
In response to the market demand for digital communication, ProVision utilizes rhythmic auxiliary graphics, simple layout configuration, and dynamic visual performance to demonstrate the greatest strengths of spectrum electronics, including flexibility and high integration capability, providing customers with diversified solutions and leading them to the road to success. In addition, taking into account different application environments, ProDevicon distinguishes between various industry categories and product functions, organizes the content of marketing materials, and presents product competitiveness with clear information graphics and data, making the business communication process simpler and easier to understand at a glance.
Full range of industry applications video introduction
Through the planning and production of the video, ProTech helped Spectrum optimize the customer experience and clearly communicate its market advantages. The video begins with a scenario that highlights Spectrum's brand and industry characteristics, and then skillfully utilizes auxiliary graphics to transform the video into electrical imagery, illustrating in-depth application scenarios and advantages, fully demonstrating that Spectrum is an important marketing partner for customers, with a full range of pre-sales and post-sales industry solutions.
By winning the differentiation, we have become the number one brand in the power electronics industry in Southern Taiwan.
CTC's General Manager, Spectrum Electronics, Mr. Cheng Chi Hang
Extend your knowledge of spectrum electronics: http://www.powerctc.com/
