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COMMEET was awarded as one of the Top 10 Designs of 2021 by Brain Magazine.
Taiwan's top 10 design works are selected by the editorial department of Brainstorm from the outstanding design works of the past year, integrating innovation, functionality, aesthetics, brand spirit, design integration and other comprehensive factors, and outstanding design works in brand image planning and integration, packaging design, space design, digital multimedia design and other aspects of the performance. This year, Process assisted COMMEET in brand building and design, and was honored again.
COMMEET is a sub-brand of Tripresso Travel Café established in 2020, which is a one-stop corporate travel solution to help enterprises plan business travel and manage expenses with the most precise, easy and flexible system.ProcessProcess assisted COMMEET in planning face-to-face interviews with corporate customers to understand their perceptions, attitudes, and feelings towards COMMEET, in order to gain in-depth insights into their pain points and benefits as the basis for brand purpose and storytelling. To facilitate in-depth insight into customer pain points and benefits, as the basis for brand purpose and storytelling, and organize brand design consensus meetings, through sensory code workshops to capture the source of design inspiration and build team consensus, to create a brand with high relevance to customers, and to create a new brand look.
Brain Magazine said:
"The highlight of this design is that the COMMEET logo design utilizes the concepts of Come and Meet, which are the components of the brand name, to connect the core need of "meeting" in business travel. Through the visual representation of the brand identity, it expresses the ability to quickly solve various business trip problems through a one-stop system."
Process has been recognized by Brainstorm every year since 2018. We believe that good branding and design management comes from a deep understanding of the target audience, and through co-creation with our business partners, not only do we get recognition from the judges, but we also ensure that the brand will ultimately increase its business value. Below are some of the winning entries over the years. Let's take a look at them again and be inspired by their ingenuity!
Grobest All Hing International Holdings︱2020 Awarded Works
Founded in 1974, Chuan Hsing started from Taiwan and was the first to invest in the research and development of pure bio-agents, which led to the innovation of the industry and the establishment of new business in Southeast Asian countries, with operations in Vietnam, Thailand, China, India, Indonesia, the Philippines, and Malaysia, etc. With more than 3,500 employees, Chuan Hsing has been working together to create a positive cycle in the aquaculture industry. Since 2018, we have entered into a joint venture with global private equity firm PuMi Capital to introduce international management experience and layout, and to become a pioneer in leading the global shrimp and high-end warm-water species feeds.
In 2019, ProcessPro Branding will help integrate brand resources and build an international image, optimize and establish a new corporate identity system and marketing resources without changing the existing logo, and help All Hing International to promote its application in various markets to achieve the goal of “One Grobest, One Team”. The goal is to achieve "One Grobest, One Team".
Brainstorming design highlights:
"Successfully combining the brand's past logos to create a brand new identity system, connecting with the world in a new language and outlook, and helping the brand to be more effective in overseas application and promotion."
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HODRMEN 男研堂 ︱ 2019 Award Winners
HODRMEN was founded in 2015, targeting the needs of men's skin care and aiming to become the No. 1 men's care brand in Asia, not only in Taiwan, but also in Southeast Asia. HODRMEN uses a warm, friendly and sincere attitude, and utilizes a lively mindset and diversified channels to deliver correct and professional care knowledge to customers, leading them to easily grasp the state of their skin and to connect with people in real life. In 2018, Process assisted HODRMEN in the processes of front-end analysis, brand foundation strategy, brand identity strategy, brand design application, and brand management. Finally, with the value proposition of "Specializing in skin care solutions for men in Asian subtropical climates, the perfect partner to help them confidently master their true charisma", the brand slogan of "Men's Research Specialist for Real Change" was put forward as a promise to the consumers, and a brand new brand identity was used to bring in a new feeling.
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Brainstorming design highlights:"The brand's logo is inspired by the Chinese character H from HODRMEM, incorporating the ancient Chinese hieroglyphic character for "water" and using the visual effect of positive and negative space to incorporate two lowercase h's, one for "human" and the other for "humble"; the former symbolizes the development of human-centered products and services that are tailored to meet the skin conditions of men in the subtropics, while the latter demonstrates that Pin Kui has never lost sight of its original purpose."
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primona dreamy chicken ︱ 2018 award winner
primona Dream Chicken is committed to producing top-quality and all-natural chicken essence and chicken meat, and regards "providing customers with the most ultimate service experience" as the guiding principle. primona Dream Chicken is required by department stores to have brand identification before it can be sold on the shelves, so it carried out the brand design, and registered its trademarks both at home and abroad, and has been moving towards the road of branding since then. After years of operation, "Dream Chicken" has gained a firm foothold and plans to enter the international market. In order to expand the brand to the international high-end market and thoroughly convey the brand's rarity, Process assisted primona Dream Chicken in sorting out the brand strategy, refining the brand's core values, and optimizing the brand's appearance since 2017.
Brainstorming design highlights:"Not only does it add a new dimension to the traditional chicken essence gift-giving culture, but it is also a very complete rebranding program that takes into account the brand's room for future development."
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Brain Magazine is a well-known industry magazine in the advertising and marketing media circle in the Chinese language region. Since its inception in 1977, Brain Magazine has positioned itself as a "marketing and creative" magazine with the mission of "Finding the world's best creativity and spreading it! We believe that a small brain can create a big world! BRAIN makes the world go round! Our readers cover the Chinese advertising industry in Taiwan, China, Hong Kong, New Zealand, Malaysia and the United States. BRAIN provides the hottest global industry trends, special reports, global design, marketing wind ball, fashion newsletter, online PR cases, industry dynamics, and creative blue ocean columns on a regular monthly basis, making it an indispensable industry exchange information platform for marketing and communication professionals.