Food & Beverage & Retail

Upgrading the brand to keep up with the times, linking up the delicious memories of every generation.

Established in 2001, Siti Steak has been accompanying Taiwanese consumers for more than 20 years. In recent years, it has been found that although the original customer base is still solid, there is a gradual break in the customer base coming into the store, and the lack of freshness in the hearts of young consumers is gradually losing its leading position in the market.

Through this project, we hope to reorganize the brand's assets, refurbish the strategy and communication materials, and create a fresh and trendy look that is different from the previous one, which truly reflects the brand's momentum and determination to keep up with the times.

Through the empowerment of the concept of sustainability, Q Burger not only continues to bring consumers the first good thing in their day, but also takes action to promote the sustainable development of the food and beverage industry, so that every meal carries the goodwill of the earth and society.

Founded in 2003, PYI specializes in the research and development of food ingredients and the manufacturing of mixes, transforming traditional food products with innovative technology, and is committed to providing global customers with rich and diverse solutions to become an innovation driver in the food industry.

Mia C'bon creates a new consumer experience, offering a diverse, sustainable and inspiring lifestyle proposition. Through mood-changing spaces, carefully selected merchandise from around the world, and honored customized services, Mia C'bon allows people with a taste for life to enjoy every moment.

Wang Pin Steak has been serving the Taiwanese food and beverage industry for more than 30 years. With the spirit of continuous improvement and in response to market changes, Wang Pin's management team has decided to optimize its brand image in order to continue to provide classic and exquisite food and beverage services to the Chinese people.

Launched in 2016, WeMo Scooter is the first smart electric scooter in Taiwan to provide 24-hour real-time rental service without any specific rental or return location, and is committed to creating a new transportation experience of renting instead of buying, with nearly one million rides per month continuing to take the lead in the market, and is committed to building Taiwan into a top country for smart green transportation.

In 2020, under the global strategic guidance and support of TOYOTA, and with the spirit of Concept of You and the concept of “your best taxi”, HOTEL Group launched a new mobility service brand - yoxi.

Q Burger aims to build an employer brand, to strengthen the image of the company in the minds of franchise owners and employees, and to attract more excellent talents, to enhance the sense of identification of franchise owners and employees with the company, to improve the loyalty of franchisees and employees, and to further become the brand ambassador of the company.

Founded in 1989, Unimicron currently covers six major business clusters, including gaming components, notebook systems, Apple branded products, network security systems, cloud-based software services, SAP consulting services, and other diversified business areas.

Xinyi Enterprise Group adheres to the "people-oriented" spirit of Xinyi, and actively practices the "success theory that makes all stakeholders happy", including: taking "faith and righteousness" as our responsibility, and treating colleagues as partners, not as assets. We are aware that talents affect the honor and fortune of the company, and treating them well is the most important thing to provide a good service experience.

In the face of a shrinking labor market, companies are increasingly competing for top-notch talent and experts. Therefore, Xinyi Housing has commissioned Prosperity to implement an employer branding program that collects internal and external information, analyzes successful cases of employer branding both domestically and internationally, establishes employee value propositions and communications, and utilizes the power of design and communication to attract and retain outstanding talent in the new digital environment.