Insight
Outlook 2019 Corporate Business Strategy Promoting Big Health Brand Industry Chain
The global trade war ignited by Trump is a black swan, the world has been swept into the front line of the conflict, China's economic deleveraging, de-stocking of the current situation shows that the mainland economy is very miserable, Taiwan's university graduates, unless the ability of the top, or go west will not necessarily have a good result, Taiwan's Purchasing Manager's Index PMI, non-manufacturing manager's index NMI declined for six consecutive months. In all the manufacturing are bad 2019 economy, Taiwan how to cope with in order to create another peak in the international market? Four strategic priorities should not be overlooked.
Recently, in the "Foresight 2019 Global Brand Industry Summit Forum" organized by the Global Brand Management Association, the four strategic focuses of the [2019 Enterprise Management Strategy and Big Health Brand Industry] were shared in the hope that Taiwan's economy will reach new heights in the international market, namely:
1. Capital Market Escalation
2. Promoting bilingualism
3. Promoting the health branding industry
4. Local branding of creative towns
Healthy Brand Industry + Upgraded Capital Market: Helping Taiwan to Develop International Markets
During the meeting, NDC Vice Chairman Cheng Jen-mao pointed out that the health industry is one of the industries that the Taiwan government has been vigorously promoting, and it involves a wide range of aspects. For example, the Medical Tourism Coordination Meeting held by the Legislative Yuan the day before yesterday stated that it hoped to use Taiwan's leading medical technology to bring tourism money, and in order to help promote smart healthcare, the NDC has also budgeted to allow the Health Insurance Bureau to cloud CT Scan, X-rays, other data, and medical history analysis. Patients do not need to go to different hospitals for the same medical condition and repeat X-rays, through the circulation of cloud data in large and small hospitals, medical costs can be saved, and residents in remote areas do not need to go to metropolitan areas to find pharmacists to obtain medication, because prescription memos are stored in the cloud, which allows local clinics to dispense medication and send it to the patient, and artificial intelligence can also significantly reduce the burden of doctors in interpreting CT scan and X-rays, due to the increased accuracy and efficiency of artificial intelligence. The artificial intelligence can also greatly reduce the burden of doctors in reading CT Scan and X-ray films due to its increased accuracy and efficiency.
Image Source: Tefal Biotech, an international emerging biotech company specializing in the development, manufacturing and sales of biosimilar and new drugs.
In terms of capital market re-upgrading, Zhang Chuan-chang, vice-chairman of the FSC, also compared it to: the capital market is like the blood circulation of the human body, there is a real economy but the capital market is not good, it will be numb, the financial and industrial sectors work together in order to make the blood flow, Taiwan's global competitiveness in the World Economic Forum (WEF) ranked 13th, the financial system oriented to the rankings of the 7th, which is the first in overdraft ratio and the allowance for bad debt coverage, and the FSC has been working hard in recent years to help develop Fintech, in the hope that more people can receive financial services to implement the "financial inclusion". In recent years, we have been working hard to assist in the development of Fintech, in the hope that more people can receive financial services and realize "financial inclusion". For example, next year will be the first year of the ETN, and the index investment securities will be on the road, which is expected to promote the development of the capital market.
The chairman of the Association for the Development of Company Management, Mr. Lin Huo-Teng, raised an alarming gap between Taiwan and the U.S. The U.S. ratio of direct capital to indirect capital is 8:2, while Taiwan's ratio is 2:8. The U.S. JOBS ACT in 2012 further exempted the simplification of the public offering procedures and information disclosure requirements for emerging growth companies (EGCs), while Taiwan resumed the imposition of securities tax in the same year. On the contrary, Taiwan resumed the levy of securities tax in the same year. Korea introduced the Capital Market Integration Act as early as 2007, and after the amendment of the law, the banking, securities, and insurance industries were integrated into the financial investment industry, and the financial investment commodities were changed to the negative list, while Taiwan is still in the positive list, which has too many restrictions. Mr. Mi Yiyong, Chairman of the Futures Business Association, pointed out that Taiwan's interest rates have been low for the past 10 years, and the financial industry has to bear all the risks while earning a small profit margin, which makes it difficult for Taiwan's small and medium-sized enterprises (SMEs) and start-ups to borrow money. Lin Chien-fu, president of the National Taiwan Economic Research Institute (NTERI), also believes that the unicorn of start-ups needs financing and capital raising in order to come into existence. Herman Hernandez, chairman of Yuanta Securities, said that Taiwan has not cultivated any industries, compared to the Mainland, where Huawei, Alibaba, and Tencent were cultivated by pouring in huge amounts of capital to block Cisco, Amazon, and Google, and that Hong Kong and Singapore are global financial centers that can only be realized with the availability of the capital market in the form of a bullet in the ground.
Establishment of the A Team in the health industry to face the global market with the strength of the team.
As early as 2016, APC has been pushing for Taiwan to adopt English as the second official language. Chairman Chunshan Chen pointed out that APC has been working hard over the years to bring in international talents and good Taiwanese brands to the world, and that these excellent brands in Taiwan should form an A Team to take on the global market in the name of Taiwan with the strength of the team, and that there are only 80,000 people in Switzerland, but they can give rise to the number one and number three largest pharmaceutical companies in the world. It is obvious that Taiwan will be able to go to the next level if it is well managed. Mr. Li-Chung Chien, General Manager of the Stock Exchange, supports the strategic thinking of the A Team. All sectors in Taiwan hope that the A Team will become stronger and stronger, and that the corporate governance of the A Team will enable the company to operate in a sustainable manner.
A brand that Process has helped to establish in Taiwan. Yee On Sang Medical For example, Ian Biomedical is a high-end medical device R&D and design company jointly established by Dr. Youde Chang, an internationally renowned expert in high-end medical materials, Shengde Pharmaceuticals, and Shangzhi Biotechnology Venture Capital to create a new operating model for Taiwan's medical device industry, focusing on identifying product requirements and developing specifications at the front-end of the industry's value chain, enhancing the added value of innovative products, and generating innovative medical device products with both medical quality and global market value. The R&D platform is very active in building the corporate brand, which is believed to have laid a good foundation for the large industrial brand.
Only strong brand values can win in 2019's bad economic climate
Forum also invited to the Chinese Academy of Economic Sciences Vice President Wang sound on the 2019 financial market outlook, Wang sound to remind Trump ignited a global trade war is a black swan, the world was swept into the front line of the conflict, China's economic deleveraging, de-stocking of the current situation shows the mainland economy is very miserable, the mainland a year there are 8 million people graduated from the University of only 400,000 people to find a job, the Taiwan University graduates, unless the ability to be very good, otherwise Westward not necessarily have good results, Taiwan's Purchasing Managers' Index PMI, non-manufacturing managers' index NMI declined for six consecutive months, in the next year's economic outlook are bad.
In the ever-changing market, the only way to win is to actively strengthen the brand strength.
Mr. Lee Kwok Wing of Process Pro Brand Taiwan also mentioned:
While everyone is pursuing technology, there is also a crisis. The danger lies in the fact that people are only thinking about big data or new technology, but gradually neglecting the most basic brand value and brand strategy, which is very dangerous. That's why Mr. Lee said, "The foundation of a brand is very important because technology is always changing rapidly, and it only takes two or three years for technology to make another major breakthrough. However, a company has to emphasize the root of its brand and continue to accumulate brand assets, otherwise everything will float around and have nothing to fall back on.
Akshar, one of the few cases of Taiwan's new high-end medical material brands successfully rising to the international arena, is mainly engaged in the design and development of medical equipment, production and manufacturing, sales and service, and organizes the integration team of medical and engineering to develop top-notch ophthalmic surgical medical equipment by utilizing its many years of experience and resources in the technical and marketing aspects.