(Written by: Lee Kwok Wing / Honorary Advisor, Process Pro Brand Taiwan)

Have you ever attended a religious service?

Many years ago, I was invited to attend a puja in central China. I remember waking up in the middle of the night to take a tour bus, and when I arrived at the Buddhist temple's puja site after more than three hours, I could see the majestic statue of the Buddha and the Dharma vessels in front of me, surrounded by flowers, and in the center there were worship mats neatly arranged for the participants to pray to the Buddha.

At the beginning, the Venerable Master welcomed everyone and explained the origin of the Dharma Assembly, then led everyone in chanting sutras, as well as worshiping and walking around the venue, and finally invited everyone to return the merit of chanting sutras to all sentient beings, wishing them to be free from sufferings and to obtain happiness.

In fact, I usually recite scripture at home by myself when I have time, but through the group practice, I was able to find a different space for activities, and complete the whole ceremony with other partners who have a common goal, which made me feel more touched by my faith.

My Christian colleague also said that by participating in Sunday services, through the connection and communication with brothers and sisters in the Lord, and experiencing hymns and praises, prayers, sermons and testimonies together in the sacred space of the church, we can use all our senses and different perspectives to get to know God, and realize and confirm our faith more firmly than if we were alone in our own devotions.

This reminds me that the branding workshops we organize for corporations are in fact similar to attending religious assemblies and Christian Sunday services, in that they are all about gathering groups of people with common beliefs for a specific goal, in a common time and space, and accomplishing goals and results that are unattainable by a single person through a process with a sense of ritual.

In another article, "Why should brands be co-created? In another article, "Why should brands be co-created?", it is mentioned that if the brand operated by an enterprise is regarded as a whole, each person and each department has a piece of the overall puzzle in their hands, and they need to work together in order to put together the whole picture and produce an integrated effect. By organizing branding workshops, the design process can help enterprises define the focus issues, understand the context, guide individual, group and collective ideas, and then map, organize and name the ideas to generate the consensus and power to move forward.

From our headquarters in Zurich, Switzerland, we have developed a complete branding workshop process and integrated the specific needs of each branch in the market, adopting appropriate tools, such as the ORID Focus Discussion Method developed by ICA, a multinational leading organization, to guide the corporate team from the series of questions of Objective, Reflective, Interpretive and Decisional to a deeper level of conceptualization from sensory perception to action. Interpretive (mental), Interpretive (mental), Decisional (action)", from sensory cognition to action, and gradually to a deeper level to conceptualize the future direction of the brand. Therefore, no matter from the top level of brand management direction, brand strategy foundation, brand communication strategy, to brand identity design and other levels of issues, we can help enterprises to produce concrete results.

It is important to remember that organizing a workshop is not just about the activity at hand, but also about preparation and follow-up:

1. Before participating in the workshop, ProLogic will first conduct an internal interview with the company to understand the purpose and the context before designing the workshop content and preparing the props.

2. When organizing the workshop, members of the Pro Team play the roles of facilitator, advisor, and recorder, and ensure that the corporate team partners participate with inclusiveness and genuine respect, and recognize that this is an exploratory experience in which they learn and contribute with their whole selves.

3. After the workshop, regular follow-up meetings will be held to review the implementation of the action plan produced by the corporate team, so that timely advice and assistance can be provided.

Just like the transformative power of the religious ritual experience at the beginning of the article, through participation in the workshop, accompanied by a professional team, enterprises will not only obtain the specific results originally set, but also subconsciously unite the centripetal force of the corporate team, which will become a source of inspiration for their future work.

Feeling amazing? Feel free to contact us for further inquiries to create more possibilities for your business!