Insight｜Event
"Seminar on "Brand Renewal, Corporate Transformation and Rejuvenation
When we think of enterprise management, we think of five major aspects: production, marketing, human resources and financial management, including production and operation management, marketing management, human resources management, research and development management and financial management, all of which require enterprise operators to plan and strategize with a comprehensive and forward-looking perspective. For Swiss companies, branding is not an image project, but a part of business management. Investing in branding is as natural as investing in logistics or R&D, and through a networked process of brand thinking, construction and management, it can build bridges between the above five areas, linking them together, and becoming an excellent tool to unite the consensus of the enterprise. As a result, Switzerland has created world-renowned brands such as Blancpain, a watch manufacturer; Rieter, a textile machinery manufacturer; Bally, a fashion brand; and Nestle, a food and beverage manufacturer.
Headquartered in Switzerland with offices in Taipei and Shanghai, ProcessPro has more than 20 years of experience in brand strategy consulting and design services across China and the West. Through the cooperation with the China Financial Strategy Association and members of the 108th Annual China Financial Summit, Process has organized a seminar to share the value of branding for business transformation, and to exchange ideas with authoritative experts in Taiwan's related industries to help companies enhance their brand competitiveness and sustainable development.
Event date: Friday, July 12, 2019, 14:00-17:00
Venue: Chiang Shuo-Chieh International Conference Hall, Chinese Academy of Economic Research (No. 75, Chang Hsing St., Da-an District, Taipei City)
Event Agenda
Speakers
Founder and Managing Partner of Process Group, he has extensive business and political experience in Switzerland. He has served as Brand Director of Swissair, worked for internationally recognized brands, and has been a juror for the iF and many other international design awards. He has led the Process Group to win over 120 awards worldwide, and is a member of the Leading Swiss Agency, as well as being a veteran of many battles in the shopping mall. As the Swiss government encourages private enterprise to enter politics, he has also served as the mayor of the Swiss town of Zumikon, bringing his know-how from the shopping malls to the political arena, a rich and diversified experience that has made the Swiss brand shine internationally.
Jules is the honorary consultant of Process Taiwan. He has worked for Singapore International Bookstore, New Zealand Tourism Board and Australian Tourism Board Office in Taiwan, as well as served as an industry reporter and marketing PR consultant. His rich experience in brand strategy construction and marketing communication has sharpened his insight into the marketplace, and created his communication and management skills in brand management. He has served a wide range of clients, including Cathay Capital Holdings, Cuisinart, Oi Pump, Emirates Airline, Unilever, Snapchat, Allie Nutrilite, Airbnb, AWS, and other well-known domestic and international companies.
Ms. Fang Yanling, CPA, Ph.D. in Finance, is currently the CEO of the Family Governance Center of Ping An Enzi International Law Firm. She was a senior partner of KPMG Anhou & Associates, CPA in charge of the financial industry, and the president of Practical Taxation Publishing House, and she has more than 30 years of experience in the financial industry as an auditor, tax consultant, and advisor. He specializes in family legacy governance, trust structure planning and family office building, including trusts, family holding companies, private equity funds, insurance and wealth management products, etc., which are integrated into family wealth succession operations.
Dr. Li-Chung Jen is the Director of the Master of Science in Statistics Program and Statistics Teaching Center at National Taiwan University, the Director of the Center for Global Branding and Marketing, Professor of Marketing at the Department of International Business, Editor-in-Chief of the Journal of Marketing Science, Chairman of the Chinese Society of Applied Statistics, Chairman of the Society for Multinational Enterprises, and Chairman of the Chinese Society for the Advancement of Business Administration Education. He has served as chairman of the Department of International Business at National Taiwan University and dean of the School of Business at Chinese Culture University. For many years, he has served as a judge of the Taiwan Excellence Award and as a reviewer for relevant government agencies. In addition, he has coached more than 30 branding and CRM projects for medium and large enterprises in the retail, financial, telecommunications, advertising, and manufacturing industries.
Organizer:Process Pro Brands Ltd.。
Co-organizer:Taiwan Institute of Economic Research、Global Brands Association、Taiwan Brand Communication Association、平安恩慈國際法律事務所、Global Brands Association、Board of Directors、Global Brands Association、Taiwan Machine Tool & Component Industry Association (TMTIA)Wing Fu Legacy Family Office