Year
2023
Sectors
B2C
Consumption
Service
brand strategy
brand naming
Brand Recognition
AWERITE
All write, all right.
After decades of experience in pen making, Jadelink decided to establish its own brand, AWERITE, to provide the most versatile and high-quality professional pens for highly specialized fields such as experimental researchers, hoping to satisfy the needs of professional users and consumers who are looking for a professional tool in all kinds of special conditions.
All write, all right.
With decades of experience in pen manufacturing, Jadelink decided to establish its own brand, AWERITE, to provide the most versatile and high quality professional pens for the highly specialized fields such as laboratory researchers, hoping to satisfy the needs of professional users as well as consumers who are looking for a professional tool for their specific needs in all kinds of conditions.
Competitive Transformation From OEM to ODM to OBM
As an OEM company, Jadelong Industrial has extended its business to private labeling, and the challenges faced at the beginning of its professional career were the lack of a brand foundation and the establishment of a brand identification system to serve as the basis for entering the Taiwan and overseas markets. Internally, the members of the company were faced with a new brand and business entity, and the management team needed to reach a consensus and have a consistent idea about the private label. Externally, how to emphasize the professional and high quality of the brand's pen and pencil products, and how to make the brand more quickly trusted and used by the market and consumers were also important challenges for AWERITE at the beginning of its establishment.
Focusing on deepening brand value to become a global benchmark for professional pens.
From interviews, market research, and the process of co-creating with workshops, the team of Pro team has created a complete look for Jaden's own brand, AWERITE, and built a solid brand strategy and brand identity system to go to the international market.
Stroke your dream with every stroke of the pen for an efficient and smooth pen experience.
AWERITE's identity demonstrates a slightly high-profile, dedicated and supportive brand personality. Incorporating the "pen tip" imagery into the structure of the letter "A", the logo design is created through dynamic design thinking, and utilizes the broken design of the logo extension line to strengthen the visual guidance of brand communication and embody the brand spirit of creativity and support. In terms of color, the rational nature of the professional sense of understanding and trust into the emotional factors portraying the brand's differentiation, creating a unique brand image.
Dynamics combined with a high profile to attract the attention of a new generation.
AWERITE not only provides professionals with an efficient and smooth pen experience, but also supports them to make the first stroke of their dreams with innovative and high-quality pens. Rectangular color blocks are developed from the trademark "A" to create a sense of dynamism in the overall brand vision through the regular combination of color proportions and arrangement configuration. At the same time, the color orange, which is unique to the industry, creates a bright visual effect, bringing out the brand's diversity and a slightly high-profile brand atmosphere, demonstrating the brand's willingness to listen to the user's voice and the pursuit of professionalism and innovation.
