Project

Al Mulinetto skillfully interprets "The Fine Art of Drinking".

Process Pro brand transformed the poster of the Ticino winery "Al Mulinetto" into an art project. The title is the double metaphor of "The Art of Drinking".

A connoisseur might characterize Al Mulinetto as a work of art. The limited edition of 250 bottles of Grappa has already won a number of awards, with the Merlot red wine receiving the highest praise. The design of the product has already won a number of awards for the manufacturer and fits perfectly with the campaign's slogan: "The Art of Drinking".

In order to do this, the Process Pro brand came up with something special: it gave young Swiss artists and printers the opportunity to design the theme for the poster. The result is three very different works of art. They have been on display since November and are in the collection of the Museum für Gestaltung Zürich. The art project will continue: more and more artists are already working on new executions.

Process is a member of
Leading Swiss Agencies (LSA)

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