Year
2019
Sectors
B2B
manufacture
Service
brand strategy
Brand Design
air-lux
Products convey core brand values
The large floor-to-ceiling glazing products feature a patented sliding, airtight window and are manufactured in Engelburg, Switzerland, and assembled using the company's own specialized equipment. Since 2004, 4,500 air-lux sliding windows have been installed worldwide.
The large floor-to-ceiling glazing products feature a patented sliding, airtight window and are manufactured in Engelburg, Switzerland, and assembled using the company's own specialized equipment. Since 2004, 4,500 air-lux sliding windows have been installed worldwide.
ProcessPro Branding helped to develop the positioning and identity of air-lux and to communicate the brand values in an innovative and clear way, applying them perfectly at all touch points.
air-lux is based on a new brand positioning. The simple and white logo design is refreshingly new in the market, demonstrating differentiation and uniqueness from competitors and clearly conveying important communication messages. The typography is based on the concept of the solidity of the material and the horizontal and vertical shape of the sliding window, and the use of transparent layers to symbolize the meaning of the glass window is presented visually.
